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Northeast Beef Promotion Initiative

Northeast Beef Promotion Initiative. Foodservice Committee Update 2009 Cattle Industry Annual Convention. FY 2008 Recap . New Foodservice Relationships – 30 Restaurant Shows Attended – 2 Flat Iron Chef Competition Restaurant Partnership Promotions – 4 Charlie Brown’s Steakhouse (2)

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Northeast Beef Promotion Initiative

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  1. Northeast Beef Promotion Initiative Foodservice Committee Update 2009 Cattle Industry Annual Convention

  2. FY 2008 Recap • New Foodservice Relationships – 30 • Restaurant Shows Attended – 2 • Flat Iron Chef Competition • Restaurant Partnership Promotions – 4 • Charlie Brown’s Steakhouse (2) • Hoss’s Steak House • GreenLeaf Grille • Beef Backer Award Winners – 2 regional; 1 national* • Charlie Brown’s Steakhouse – chain* • Maloney & Porcelli – independent • Total Expenses (Direct, Compensation, Overhead) • $92,175.18 (Budgeted $100,000)

  3. GreenLeaf Grille Promotion Recap • Caesar Steak salad • Budgeted item to be 3% of menu sales mix; the salad promotion accounted for 4.85% of menu mix.

  4. CT Hospitality Expo – September 2008 • Booth & Sponsorship of the Flat Iron Chef Competition

  5. CT Hospitality Expo, Continued…

  6. 2008 Beef Backer Award Winners • Charlie Brown’s Steakhouse • Maloney & Porcelli

  7. FY 2009 Foodservice Plan Strategy & Objectives • Extend the reach of national strategies & objectives • Leverage beef’s appeal among consumers while driving beef demand through innovation • Increase value and quality of beef offered on the menu • Build relationships with foodservice professionals • Conduct partnerships with regional chains • Disseminate veal materials when possible, as region leads the nation in veal consumption

  8. Future Partners • Bugaboo Creek Steakhouse • Currently serving Flat Iron as result of successful menu item at Charlie Brown’s • Working on adding Ranch Steak or Chuck Roll cuts • The Greene Turtle • Hoping to add Ranch or Denver Steak to menu

  9. Questions ? Thank you for your support of the Northeast Beef Promotion Initiative!

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