Since the time Ford set its foot in India, it has actually done a spectacular performance making Ford the trusted vehicle on the Indian soil. Every car from the house was designed and tailored to meet the Indian roads & Indian customers thought process. It actually went to such an extent where it started manufacturing units in Sanand, Gujarat and Chennai, Tamil Nadu. The spending of over US$ 2 billion for its expansion alone is enough to quote what the ever increasing Indian market is for Ford. All its efforts have really turned out fruitful. The company saw the success with vehicles like EcoSport & Endeavour making waves in the Indian market. Along with the two Freestyle & Figo have even cemented its stand in the Indian automobile sector. Continuing the success rate Ford India recorded a YoY growth of 31% post-selling out 20,648 vehicles in the July month of 2018 which is almost all 5000 more vehicles in comparison to the same month in the last year (it sold 15,740 vehicles). It really makes a thing of pride for Ford as these 20,648 vehicles include 12,606 vehicles exported whilst the rest of 8,042 vehicles were sold in India. Ford India’s wholesales previous month augmented to 8,042 units in comparison to 7,777 vehicles in the same period during the last year. The exports too saw an increase, whilst 12,606 units were exported last month 7,963 vehicles were exported in the same month in 2017.
The company isn’t only making a progress in sales but is even progressing as a philanthropist with its charity works. It very recently gave Rs. 1.6 Crore for relief and rehabilitation efforts in Kerala. In addition to monitory help, the American car manufacturer has even shown its humanity with its services in the flood-hit state. It brought in the increased workforce, enhanced Road SIDE Assistance, free check-ups, oil changes and also bearing 50% of depreciation costs on spare parts claimed under insurance. The Blue Oval has even added a new dealership in Bihar to the already present chain of dealerships across the nation. With its strong dealership & service network, the company is literally in an advantage in comparison to its competitors. Having under its belt some of the few big names in the industry such as PPS Ford, which is one of the most reliable Ford authorized dealers in Bangalore having Ford showroom & Ford service center in Bangalore the company can expect more growth in the days to come. The American carmaker is also focusing more on safety standards which is actually the much- needed car feature keeping in mind the Indian roads & Indian driving standards.