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Designing a Newsletter. Consistency & Repetition are Important. Every page should look like it belongs to the whole piece Colors, graphic styles, fonts, borders, captions, etc. However, doesn’t mean all should look exactly the same

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PowerPoint Slideshow about ' Designing a Newsletter' - porter-bruce


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Presentation Transcript
consistency repetition are important
Consistency & Repetition are Important
  • Every page should look like it belongs to the whole piece
    • Colors, graphic styles, fonts, borders, captions, etc.
  • However, doesn’t mean all should look exactly the same
    • Experiment w/ graphic (add a tilt or crop skinny, crop wide, add borders, drop shadows, etc.
  • Come up w/ a flag or masthead first
designing tips
Designing Tips
  • Alignment
    • Choose one and stick to it
    • Left alignment gives a stronger & more professional look
    • Then, when appropriate, you can break out of the alignment
  • Paragraph Indents – Avoid these
    • Include space before paragraphs to set them apart
  • Not Helvetica or Arial – too drab
    • Use a sans serif like Formata, Myriad, Syntax, Eurostile for headlines & subheads
  • Readable body
    • Some suggestions: Garamond, Minion, Palatino, Bookman, Kepler
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