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Digital marketing vsTraditional marketing Digital marketing vstraditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old questionon every marketer’s mind. Here’s everything you need to know.
What is digital marketing? Put simply, digital marketing is using digital channels such as websites andsocial mediaas tools for marketing communication. If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.
What is traditional marketing? Traditional marketing on the other hand involves traditional channels,likebillboardsand printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola. Up until the development of theinternet in the 1990’s, traditional marketingwas pretty much the only type of marketing.
Let’s discuss the top comparison between Digital MarketingvsTraditional Marketing
Conclusion: Summing up all the points it is evident that digital marketing is taking over traditional marketing because of a greater number of advantages and facilities being offered to the consumers/buyers. Consumers are independent and not bound to patronize any brand and online marketing offers hassle-free marketing, returns, and cashless transactions.
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