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Build Your Brand as an Emerging Leader with Jo Miller, CEO, Women’s Leadership Coaching, Inc. JO MILLER. @ jo_miller. CEO of Women’s Leadership Coaching, Inc. Helps emerging leaders create a roadmap for their career advancement.

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jo miller

JO MILLER

@jo_miller

CEO of Women’s Leadership Coaching, Inc.

Helps emerging leaders create a roadmap for their career advancement.

A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.

Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s conferences, professional associations, and corporate women’s initiatives.

the emerging leader s quandary

The emerging leader’s quandary

You can’t get a higher level job without leadership experience…

But you can’t get experience without the job.

slide6

“Be famous for something!Know what is your claim to fame.”

- General Manager,Software Industry

slide7

IN THIS PRESENTATION

Ideal career niche

Leadership brand

Visibility

Sphere of Influence

slide8

INTRODUCTIONS:

Why are you here?

slide9

Introductions

Name

Role

Goal/s for the workshop

Something we wouldn’t guess about you…

slide14

EXERCISE:

  • What is your ideal career niche?
slide17
This presentation is available at:

www.womensleadershipcoaching.com

/swe

slide18

“Be authentic about your own leadership style. Don’t try to change it.Own it. Communicate it. Put a value on it. Put a brand on it.”

- Dr. Rohini Anand,SVP, Global Chief Diversity Officer, Sodexo

slide19

“I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.”

  • Claire Babineaux-Fontenot,SVP & Chief Tax Officer, Wal-Mart
slide20

Analyst

The change agent

Program Director

Go-to person for strategy

slide21

“Make your brand scalable.”

  • Krista Thomas,VP Marketing, Fan Appz
slide22

Ask yourself:

  • Where do I want to be in 2 years? In 5 years?
  • What brand do I need to become known for now, in order to get there?
slide23

Your brand must evolve as you develop your career

Entry-level brandsValuable contributor. Team-player. Specialist. Go-to person.

Mid-level brands Strategist. Innovator. Change agent. People motivator. Project leader. Subject matter expert. Fixer. Turnaround architect.

Senior-level brands Visionary. Thought leader. Leader who develops leaders. Rainmaker. Charismatic leader. Quiet Leader.Delivers results.

slide24

EXERCISE:

  • What is your brand statement?
slide25

“When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be?There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.”

  • EXERCISE:
  • What is your personal brand statement?
  • Claire Babineaux-Fontenot,SVP & Chief Tax Officer, Wal-Mart
slide27

Results = Reward + Recognition

Results = Reward + Recognition

+ Make them visible

slide28

5 Steps to Making Your Brand Visible

  • Work Less
  • De-emphasize the busy work
  • Communicate your brand to others

5%

slide29

30-second commercial

  • Name
  • Job title and/or brand
  • I am responsible for… a, b, c
  • Come directly to me when you need… x, y, z
slide30

5 Steps to Making Your Brand Visible

  • Work Less
  • De-emphasize the busy work
  • Communicate your brand to others
  • Work hard on the right projects

5%

slide31

Women who have outstanding careers get there with a reputation for delivering results

slide32

“Make something great happen. No one tells you to do it, but they appreciate the results.”

- Nina Bhatti,former Principal Scientist, HP Labs (now startup founder)

slide33

Criteria for a Career-Enhancing Project:

  • Showcase your brand
  • Demonstrate your ability to deliver valuable results
  • Directly support your organization’s strategic plan & goals
  • Improve the “bottom line”
  • Solve a big problem
  • Perform a specific, not general role (Technical track)
  • Expose you to a new role or area of the business (Management track)
  • Push the cutting edge in your field of expertise
  • Special projects sponsored by key executives
  • Sharpen business acumen & leadership skills
  • Participate on special task forces and committees.
slide34

EXERCISE:

  • Identify possible career-enhancing projects
slide35

5 Steps to Making Your Brand Visible

  • Work Less
  • De-emphasize the busy work
  • Communicate your brand to others
  • Work hard on the right projects
  • Promote your accomplishments

5%

slide36

How to Promote Accomplishments

  • Present in meetings. Invite leaders.
  • Send out a newsletter or regular status updates
  • Submit article to your organization’s newsletter
  • Write a blog, or paper for publication
  • Share best practices
  • Ask to be nominated for an award
  • Ask a colleague to “toot your horn”, and reciprocate
  • Speak on panels, and at conferences
  • Forward kudos emails with “FYI”.
slide37

EXERCISE:

  • Identify ways to promote accomplishments
slide38

5 Steps to Making Your Brand Visible

  • Work Less
  • De-emphasize the busy work
  • Communicate your brand to others
  • Work hard on the right projects
  • Promote your accomplishments

5%

slide40

The most important asset you will build in your career:

Your network

AKA Your “Sphere of Influence”

slide41

“It’s not enough to have a bright idea. I have seen too many projects led by great, passionate people fail because they tried to be the lone influencer. You have to get the right people in the boat with you. You have to engage the entire human fabric.”

Sophie Vandebroek, CTO, Xerox

slide42
The McKinsey Leadership Project:

“What drives and sustains successful female leaders?”

  • CONNECTION:

“People with strong networks and good mentors enjoy more promotions, higher pay, and greater career satisfaction”

slide47

Inner circle

Middle circle

slide48

Inner circle

Middle circle

slide49

Inner circle

Middle circle

Outer Circle

slide50

A Networking Success Story

  • A more senior job opening that was not officially announced
  • Encouragement to apply, though she felt under qualified
  • Personal introduction to the hiring decision-makers
  • Insider information about the skills and qualities necessary to succeed in the job
  • Consulting advice to answer interview questions she felt unprepared for
  • Advocacy of people in the hiring committee’s inner circle of key influencers.
slide51

Your Strategic Networking Plan

WHO

With whom will you build relationships?

HOW

How will you build those relationships?

slide53

WHO HOW

Attend end-of-quarter BBQ. Follow-up to request an informational meeting.Arrive early/stay late for staff meetings. Investigate volleyball team.

Invite for lunch/coffee.

Ask HR for invitation to next executive coffee klatch.

Sue G.Andy L.

Sue’s right hand

Andy’s boss

slide54

EXERCISE:

  • Identify your WHO: With whom will you build relationships?
  • Identify your HOW: How will you build relationships with them?
slide56

The Connector

  • A true ‘people person’
  • Puts others at ease
  • Knows (and gets along with) everyone
  • Loves to opens doors & make introductions
  • Provides connections to networks, resources and opportunities.
slide57

The Informational Powerhouse

  • Strives to keep a finger on the pulse
  • Stays current on organizational and industry issues
  • Knows about changes before they occur or are made official
  • Filters useful information from gossip or ‘noise’
  • Has information in advance about new projects, opportunities, re-orgs, resource allocations, budget changes, etc.
slide58

The Influencer

  • Not necessarily high-level or high-profile
  • Has the ability to make things happen
  • Gets people on board with ideas and initiatives
  • Gains agreement and collaboration from teams
  • Has a voice with senior leadership
  • Their early support can guarantee the success of your initiatives
  • Their advocacy can get you noticed.
slide61

“There is a special kind of relationship—called sponsorship—in which the mentor goes beyond giving feedback and advice and uses his or her influence with senior executives to advocate for the mentee. Our interviews and surveys alike suggest that high-potential women are overmentored and undersponsored relative to their male peers—and that they are not advancing in their organizations.”

Why men still get more promotions than women- Harvard Business Review

slide63

“A sponsor is someone who will use their internal political and social capital to move your career forward within an organization. Behind closed doors, they will argue your case.”

Cindy Kent, VP/GM, Gastro/Urology Therapies, Medtronic

qualities of a good sponsor

Qualities of a good sponsor

Senior leader with influence

Well-respected, credible

Familiar with your strengths

Has a track record of developing talent

Provides exposure opportunities for protégés

Provides ‘air cover’ from negative or damaging publicity.

slide65

“Are all your advocates in the management chain directly above you? I recommend that everyone have three to four advocates outside of their direct management chain.”

Michelle Johnston Holthaus, GM, Channel Platforms and Strategy Division, Intel

how to cultivate sponsorships

How to cultivate sponsorships

Outperform!

Make your value visible

Observe the protocols: how does sponsorship work in your organization’s culture?

Ask which leaders have a strong track record of developing talent

Network across your organization and beyond your direct management chain

Look for exposure opportunities to work with or work for senior leaders

Have clarity about your career goals

Share your career goals with your leaders.

slide67

5 Key People to Have in Your Network

The Connector

The Informational Powerhouse

The Influencer

The Mentor

The Sponsor

slide68

IN THIS PRESENTATION

Ideal career niche

Leadership brand

Visibility

Sphere of Influence

slide70
This presentation is available at:

www.womensleadershipcoaching.com

/swe

Includes free four-part video series, How to Build Your Brand as an Emerging Leader

slide71

CLOSING THOUGHT

What is the most important thing you are taking away form this workshop?

slide72

“There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company.

Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”

- Claire Babineaux-Fontenot,

Chief Tax Officer, Wal-Mart