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Why Now Is The Time To Build Your Personal Branding

Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were lucky enough to help our businesses build their brands.<br><br>But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.<br><br>Those of us who understand how to yield the power of our networks, and to use social channels to deliver helpful messages can ride the wave of this new era in personal branding.

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Why Now Is The Time To Build Your Personal Branding

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  1. Your Personal Brand - How to Win Michael Brenner Sr. Director, Integrated Marketing, SAP Author, B2B Marketing InsiderCo-Founder, Business2Community.com @BrennerMichael

  2. Me, 20 pounds years ago

  3. Today . . . You are the news! 50 years ago, Gallup released research that said delivering news is the single most important factor in attracting people to your business…

  4. (“The Future of Media”) And An Amazing Personal Brand "We're seeing platform, technology, and content all converging, and it's happening quickly,“ It's exciting to me. There's an appetite for more original content than ever, and I have a company that creates content, whether it's distributed in short form, reality form, live form, or game form.“ ~CNN / Fortune 1/3/12

  5. Be. More. Interesting.

  6. Why am I active in social? • “Brand Me” • Speak to 1 person • Therapy • The journey What is personal branding?” Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve. ~ Dan Schawbel

  7. Edelman Trust Barometer – Time for Brand You!

  8. So…Find Your Voice • Photo Source

  9. The myth of business vs. personal profile • We are officially beyond the days where you can have a distinct “personal” and “corporate” profile. You must decide who you are and bleed it. From all accounts! • ~ Lisa Barone Co-Founder, Outspoken Media

  10. The Personal Brand Continuum – Write about what you know! B2B Marketing Insider is dedicated to sharing marketing tips that drive real results like sales, leads, and higher customer loyalty, focusing on topics such as lead generation, search marketing, online media, and social strategies. Timo Elliott is a 20-year veteran of SAP His popular Business Analytics blog tracks innovation in analytics and social media, including topics such as augmented corporate reality, collaborative decision-making, and social network analysis.

  11. Tips for personal branding success • Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you? • Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday • Build relationships of mutual benefit • Retweet me, I might ReTweet you! • The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution

  12. Thank You! Email:michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.comSocial News Site:Business2Community.com Twitter: @brennermichael

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