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RadioACTIV Unique Selling PROPOSITION. Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios. Agenda. Dissatisfied Our Product The Chasm Positioning Segmentation USP Value Proposition On The Rise Competition Comparisons Questions. Dissatisfied?.

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radioactiv unique selling proposition
RadioACTIVUnique Selling PROPOSITION

Alexis Pressas

Kevin Mackey

Ryan Rusca

Sophie Puig

Steven Rios

agenda
Agenda
  • Dissatisfied
  • Our Product
  • The Chasm
  • Positioning
  • Segmentation
  • USP
  • Value Proposition
  • On The Rise
  • Competition
  • Comparisons
  • Questions
dissatisfied
Dissatisfied?
  • Commuters on business calls
  • Working class
  • Sports fans
  • Conflicting programs
  • Avid talk show listeners
  • Conflicting schedule
  • Music listeners
our product
Our Product
  • RadioActiv
  • Pause, play, record, rewind
    • Personal playlists
  • Software, hardware, smartphone for app on the go
  • Diverse channels to fit needs of Americans
  • Low fee-commercial free
positioning
Positioning
  • “The place the product occupies in consumer’s minds relative to competing products.”
  • Pause, Play, Rewind, and Record
  • Listen anytime, anywhere, thru synchronization to your smartphone.
  • Diverse radio stations-fulfilling the many needs of Americans with language and all ages.
segmentation
Segmentation
  • Young adults : 18-24, car and public transportation, link between teenage and radio, sport, music.
  • Commuters : 24-40, countryside and away from work, huge presence of radio in lifestyle, talk show, music, sport
  • Ethnics groups and expatriate : “Homesick listening”
slide9
USP
  • Rewind, pause, and record your favorite radio shows and songs.
    • 1st program to utilize this feature
    • Add the 25th hour to your day
  • Build personal playlists to take on the go.
value proposition
Value Proposition
  • “Pause the moment, play your world, record your life”
  • Same price range as our competition
  • Offers more features
competition
Competition
  • Sirius XM
  • Pandora
  • Tune-in radio
  • AM/FM radio
  • iTunes Radio
  • GM Pause Radio
  • Spotify
comparisons
Comparisons

RadioActiv

Sirius (((XM)))

Sports mostly online

40’s -90’s

Local

News/Traffic updates

$199.99/year

$18.99/month

  • Learn a language
  • Online book
  • Non Christian
  • $209.99/year
  • $19.99/month
references
References
  • Ramsey, J. (2010, January 21). Gm expanding pause and play radio to two new vehicles. Retrieved from http://www.autoblog.com/2010/01/21/gm-expanding-pause-and-play-radio-to-two-new-vehicles/
  • Moore, G. (1999). Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge. New York: HarperPerennial.
  • Markley, S. (2010, January 27). Pause-and-play radio included in more gm vehicles. Retrieved from http://blogs.cars.com/kickingtires/2010/01/pauseandplay-radio-included-in-more-gm-vehicles.html