Download
tata docomo gsm unique selling proposition usp n.
Skip this Video
Loading SlideShow in 5 Seconds..
Tata DOCOMO - GSM Unique Selling Proposition ( USP) PowerPoint Presentation
Download Presentation
Tata DOCOMO - GSM Unique Selling Proposition ( USP)

Tata DOCOMO - GSM Unique Selling Proposition ( USP)

419 Views Download Presentation
Download Presentation

Tata DOCOMO - GSM Unique Selling Proposition ( USP)

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Tata DOCOMO - GSMUnique Selling Proposition ( USP)

  2. Tata DOCOMO postpay USP • Customizable – Build your plan • Flexible – As per your needs • Pay Per Sec – Only for what you use • FAT Roll Over.

  3. GSM Speed 149 plan • Monthly Rental: Rs 149 • Free call (local) – 500 mins. • Free SMS (Local + National) – 100. • Local On-net calls @ 0.20p/60 Sec. • Local Off-net calls @ 0.30p/60 Sec. • STD calls @ 0.50p/60secs.

  4. Freedom 499 – Use all what you pay for with 1 year Rollover …

  5. 249 Friends & Family plan • Monthly rental – 249 • 36000 sec free • 3 additional numbers ( STD ) at the cost of 1p/2 sec • Any number 1p/1sec • Most suitable for STD customers

  6. GSM/CMO Unlimited 899 Plan • Benefits : • Unlimited LOCAL / STD and On Net Roaming Calls – without any restriction. • No fair usage policy. • Target Segment : • Customers whose life revolves around their mobile. People who want peace of mind to talk without worrying about complicated tariff plans. • ARPU: 700 + to 1200+ • Good Competition customers / HVC • Smartphone users • High End Enterprise Customers • Entrepreneur in SME business. • How To Pitch : Break-free and call unlimited. • Don’t worry about to which operator you are calling • Huge saving for people above Rs 1000+ bill and for people with Rs 800 present bill can break-free and never worry about their bill Pulse per Second

  7. New 899s

  8. New Product Planned Existing Voice 899 Data 899 Roam 899 Blackberry 899 Existing New To leverage the Unlimited positioning around 899, two new products in addition to existing to voice 899 are being planned to attract relevant segments

  9. Market Research Findings • 83% found the concept of Unlimited Data + Local very appealing • 62% found the concept of Unlimited Roaming + Local very appealing • 80% showed high intention to subscribe and recommend Value For money Comparison to current plan 67% find this plan was better than their existing plans 80% find data plan was better than their existing plans UL Roaming UL data 899 Data / Roaming plans are poised to be key acquisition driver 9

  10. 899 Product Details

  11. GSM Unlimited 1299 Plan • Benefits : • Unlimited LOCAL / STD and On Net Roaming Calls – without any restriction on OnNet & Off Net calling. • No fair usage policy. • Target Segment : • Customers whose life revolves around their mobile. People who want peace of mind to talk without worrying about complicated tariff plans. • Good Competition customers / HVC • Smartphone users • High End Enterprise Customers • Entrepreneur in SME business. • How To Pitch : This is basically for users having high local and STD usage and want to limit their bills within Rs 1200+ but now can enjoy unlimited usage on local STD and Roaming discount.

  12. ROAMING

  13. Tata DOCOMO Coverage ( Own Network) Kolkata Punjab Haryana Maharashtra and Goa Mumbai Rajasthan Gujarat. Presence • Andhra Pradesh • Kerala • Chennai and ROTN • Karnataka • Orissa • Rest of West Bengal • Madhya Pradesh • Chhattisgarh • Uttar Pradesh East • Uttar Pradesh West • Bihar & Jharkhand

  14. Roaming Charges

  15. Roaming charges - Tata DOCOMO Network All incoming calls 1 paisa / sec All outgoing calls 1 paisa / sec All SMS/ MMS Rs. 1.50 / SMS Rs 3 / MMS GPRS charges 1 p / Kb

  16. Roaming charges on other network All incoming calls Re.1 / min Local calls in roaming Re.1 / min STD calls in roaming Rs. 1.50 / min SMS and MMS SMS – Rs. 1.50 / msg MMS – Rs. 3 / MMS GPRS charges 10 p /10 KB

  17. What Do we Offer In VAS • Absolutely free Missed Call Alert service. No subscription charges. • Free Voice Mail service on a common access number across the country (+919029090290). No charges for depositing or retrieving messages from the home network. • FREE Call Conference: You could have meetings on the phone and save your holiday. Hold a call conference with up to 5 people simultaneously. • Pay as you use model with per second billing on premium in-dial Value Added Services with the first 30 seconds free for content discovery.

  18. TATA WALKY

  19. Fixed Wireless Phone Space (FWP) * Post paid & Prepaid put together

  20. FWP – Unique Features • Unique Features of FWP over a fixed wired phones: • Instant activation with out any installation hassle. • No feasibility constraint • Wire free – Mobility advantage over fixed landlines • Sending and receiving SMS like mobile phones • STD Pre-activated • Works 24X7 – 365 days - Weather Proof • Instant internet access – through data enabled devices

  21. Devices Snapshot (New Models) • Huawei F 203 • Premium Look, Black Matt Finish • 3.6V, 1000mAh Battery • Light weight & elegant • 3-Way Calling ENTRY Postpay MOP Rs.999 • Walky GROOVE Station • I-Pod Docking station • FM Radio, MP3 Player • USB / Micro SD Slot • Stereo Speakers • Time/Date/Temp Display MID PostpayMOP Rs.1,299

  22. CDMA- Photon + and Photon - Post Pay Devices Process Overview

  23. Tata Photon Plus is a High Speed Internet Access Service (HSIA) in the form of a USB Modem offered by Tata Teleservices Ltd. • It is a mobile internet connectivity which allows you to access internet anytime, anywhere • The speeds offered are • Up to 3.1 Mbps (Downlink) • Up to 1.8 Mbps (Uplink)

  24. 1.1.1 Value Proposition: Revised Device Price NEW OLD Device Price* • Rs.1299 Postpaid Consumer Offer Prepaid Device Trade Margin • * GCC is FoC • **Not Applicable in JK, HP, BH, OR, JH, NE & AS • *** Applicable in JK, HP, BH, OR, JH, NE & AS

  25. TATA DOCOMO 3G

  26. 3G Wi-Fi HUB

  27. 3G Pocket Wi-Fi Router/Hub • TATA DOCOMO 3G Wi-Fi Hub is ultra-compact new gadget for the evolved internet user that allows • Connectivity for multiple personal internet devices on the go • Connectivity for specific Wi-Fi only devices like Tablets, Gaming consoles, Wi-Fi enabled televisions

  28. 3G Pocket Wi-Fi Router/Hub - Features • Dual Mode: Works on TATA DOCOMO 3G or TATA PHOTON PLUS, one technology at a time depending on the SIM card inserted in the device • Download speeds up to 7.2 Mbps in 3G mode & up to 3.1Mbps in HSIA mode • Anytime & anywhere internet zone • Connects up to 5 users / devices • Password protected device • Portable powered battery • Seamless connectivity with any Wi-Fi enabled device • Simple browser-based configuration MOP: Rs. 4499

  29. Technical specification *The standby and working time are only for your reference. They are based on the ideal working environment.

  30. NEW Plans Wi-Fi single Plan for non-3G circle • These plans are currently available ONLY for New customers • Existing customers cannot migrate to these plans • These plans are only applicable for non-3G circles. • Earlier Pooled plans will be now available only in 3G circles.

  31. 3G Micro SIM for Tablet

  32. NEW 3G micro SIM In an endeavor to provide an exclusive, affordable and dedicated 3G Mobile telecommunication service over High End Devices like Apple iPad 3G and iphone 4 , TATA Docomo Enterprise Business announce launch of 3G micro SIM cards for Apple and other high end devices. Tata DOCOMO introduces 3G Micro SIM for your smart devices. Enjoy a superior Internet experience with lightening fast browsing & superb download speeds. Our 3G services run on the most advanced 3G network technology - HSPA+ ( also dubbed as 3.5G+ ). Get up to 21.1 Mbps 3G speed.

  33. Photon MAX

  34. What is Photon 6X? • New product on Rev. B Technology which offers Double the Speeds of Photon Plus (3X) • Speeds Offered: • Downlink - Up to 6.2 Mbps • Uplink - Up to 3.6 Mbps • Results in Superior Consumer Experience

  35. Photon 6X Uses Multi Carrier Technology to Achieve Speeds Up to 6.2 Mbps (D/L) Two Dedicated Data Carriers, Combined 3.1Mbps Dedicated Data Carrier 6.2 Mbps 3.1Mbps Dedicated Data Carrier 6X Separate Dedicated Data Carriers Customer Experience Dedicated Data Carrier Dedicated Voice Carrier 3.1Mbps • Photon 6X combines two Photon 3X Carriers together. • Creates bigger Data Pipe • Enhancing Data Speeds & Customer Experience Dedicated Data Carrier 3X 3.1Mbps Voice Carrier Common Voice & Data Carriers Voice & Data Carrier 0.15Mbps Voice & Data Carrier 1X 0.15Mbps Dedicated Data carriers NOT Available in 3G Voice & Data Carrier 0.15Mbps

  36. Photon 6X Offers Larger Area Coverage & Unmatched Indoor Reach 6X 800 MHz 3G 2100 MHz 1.7 Km Larger Coverage Area Superior Indoor Coverage 5.6 Km • Signal @ 800 MHz (Photon 6X) has greater Strength than 2100 MHz (3G). Hence Photon 6X gives: • Larger Coverage area • Superior Indoor Coverage

  37. Why is Photon 6X Superior to 3G HSUPA (7.2 Mbps) ! Superior Indoor Coverage Flexibility to Use it Anywhere, Anytime Larger Coverage Area Uninterrupted Connectivity on the Move PAN India Seamless Connectivity Backward Compatible with 3X/1X networks Free All India Roaming Move around without worrying about extra Charges

  38. The 6X6 Advantage: 6 USPs of Photon 6X 1 High Speeds @ 6.2 Mbps • Enhanced Experience, higher streaming rates of audio and video. • Superior web surfing experience • Faster uploads of content 2 Dedicated Data Carrier/Spectrum • Two carriers/spectrum dedicated exclusively for data. • Capacity of both carriers combined together for enhanced performance • 3G carrier is shared between voice and data 3 Seamless Connectivity • Enjoy connectivity any where in India • Auto switch over to 3X & 1X speeds in Photon 3X & 1X areas respectively 4 Superior In-Building Coverage • Advantage of lower frequency @ 800 MHz • Lower frequencies penetrate better through walls 5 Free All India Roaming • Free-pan India roaming • Enjoy Home Network tariffs on roaming. • 3G roaming could be at a premium 6 Receive Diversity • Two antennae in the device • Combines two signals for stronger and stable performance • Superior speeds while on the move

  39. Huawei EC 306 Micro SD Card Slot (Supports upto 4GB Memory Card) Simple Plug & Play Installation Compatible with Popular Operating Systems Seamless Connectivity – Auto Switch over to 1X/3X in Non 6X areas Youthful Edge Line Design Easy User Friendly Activation Process Non RUIM

  40. Device Pricing Introductory Price (valid till further notice) Rs.1999 Customer Price Rs.1799* Distributor Price Distributor Margin Rs.200 • Photon 6X has a separate Get Connect Card(GCC) priced @ Re.1 • For Primary billing the subsidy process has been circulated separately through EMP ID. The distributor price mentioned above is the effective price for the distributor.

  41. Tariff – Pay As You Go Speeds Upto 6.2 Mbps(downlink) 3.6 Mbps (uplink) Upto 32 kbps Key Benefits • One Simple Tariff Plan • Customer Friendly – Bill capped @ Rs.2500, hence No bill shocks • Unlimited Usage – Beyond 5GB(Rs.2500) usage is Unlimited @ 32kbps • Low Rental of Rs.750 • Key Segment – Sophisticated Users. As per trend, 1.5GB is a decent usage. Activation commission remains same as Photon Plus Plan Name - NEW Photon Max 1.5GB@750 Cap Plan Epos Id - 35286

  42. Photon Max – Present Portfolio

  43. New Unlimited Plan NEW Speeds Upto 6.2 Mbps(D/L) 3.6 Mbps(U/L) On 1X network Key Benefits • Customer Friendly – Bill capped @ Rs.1200, hence no bill shocks • Unlimited Usage –Beyond 5GBusage is UL on 1X network @ speed upto 153.6Kbps • Regular activation commission applicable