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Unique Selling Points - PowerPoint PPT Presentation


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Unique Selling Points. Newly renovated in major areas: Exterior Driveway Lobby Guest rooms iClub & Club lounge Cafe Neo Regal Terrace. Unique Selling Points. Spacious room size, average 26 sqm. Choice of room types & bedding configuration:

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slide2

Unique Selling Points

  • Newly renovated in major areas:
      • Exterior
      • Driveway
      • Lobby
      • Guest rooms
      • iClub & Club lounge
      • Cafe Neo
      • Regal Terrace
slide3

Unique Selling Points

  • Spacious room size, average 26 sqm.
  • Choice of room types & bedding configuration:
    • Deluxe room with choice of modern or oriental theme
    • Fixed triple (60 rooms) and quadruple rooms (9 rooms)
    • King, queen-queen bed rooms
  • Able to target various market segments
    • Business / Leisure
    • Family / Ladies / Student
slide4

Unique Selling Points

  • Running own hotel shuttle bus service to/from:
    • Airport
    • Ngong Ping 360
    • HK Disneyland
    • Tsim Sha Tsui East, Mongkok
slide5

Unique Selling Points

  • Meeting and event venues for trainings, seminars, incentives, meetings or conference
    • Total 15 function rooms; size from 23 – 345sq.m
slide6

Unique Selling Points

  • Major transportation hub served by Buses, Mini-buses and close to Kowloon Tong MTR Station
    • Directly linked to major districts in Hong Kong and to the Mainland China
slide7

Unique Selling Points

  • “Kowloon City” is popular in food varieties nearby the hotel
    • Over 200 restaurants
    • Choices of Thai, Hala, India, Hotpot, Seafood, etc.
  • The redevelopment of the Kai Tak site as cruise terminal
    • Target date for first berth in 2013
slide8

Unique Selling Points

  • Nearby Shopping Mall
    • Kowloon City Plaza – 150 shops (Kowloon City)
    • Festival Walk – 217 shops (Kowloon Tong)
    • Mega Box – 90 shops (Kowloon Bay)
    • APM – 159 shops (Kwun Tong)
slide9

Unique Selling Points

  • Nearby historical sightseeing spots in Hong Kong
    • Kowloon Walled City
    • Sung Wong Toi
    • Chi Lin Nunnery
    • Wong Tai Sin Temple
slide10

Business Focus

  • Primary focus segments are FIT, COMAC & MICE
  • Diversify the leisure market (both FIT & Group Series) for long haul, short haul to fill up the valley seasons
  • Promote triple/quadruple rooms due to its uniqueness for family/ ladies/ student/ budget markets
  • Improve the average rate