The New Globally Accepted Meeting and Event Standards - Are You Ready?

1. The New Globally Accepted Meeting and Event Standards - Are You Ready? Janet Sperstad, CMP Madison Area Technical College Madison, WI

2. CMP APEX / ASTM Green Standards Do you know these? BS 8901 ISO 20121

3. Do you know these? International Event Management Standards Meeting and Business Event Competency Standards

4. IMPROVED PRACTICE: Quality and Competitive Service, Safety and Security RECOGNITION OFINDUSTRY & EXPERTISE: Credentials, Body of Knowledge RESEARCH: Knowledge, Qualifications Framework IMPROVE CAREER IMAGE, GUIDANCE: Attract qualified candidates, career path, mobility HUMAN RESOURCE PRACTICES: Interviewing, performance reviews Standards used for… CURRICULUM, TRAINING: Education, Professional development plans, textbooks. SUCCESSION PLANNING: Strategic Planning, Recruitment, Retention LABOR MOBILITY: Labor Market Analysis

5. Outline of the new competency standards - MBECS INTERNATIONAL COMPETENCY STANDARDS FOR MEETING AND BUSINESS EVENT MANAGEMENT OUTLINE STRATEGIC PLANNING PROJECT MANAGEMENT RISK MANAGEMENT FINANCIAL MANAGEMENT ADMINISTRATION HUMAN RESOURCES A B C D E F 1 Manage strategic plan for meeting or event Develop sustainability plan for meeting or event Measure value of meetings 4 Plan meeting or event project Manage meeting or event project Manage risk management plan Manage risks Develop financial resources Manage budget Manage cash handling Perform administrative tasks 6 8 11 Manage human resources plan Acquire staff and volunteers Train staff and volunteers Manage workforce relations 12 5 7 9 13 2 10 14 15 3 COMMUNICATION STAKEHOLDER MANAGEMENT EVENT DESIGN SITE MANAGEMENT MARKETING PROFESSIONALISM L G H J K I 28 16 17 23 Select site Design site Manage site Manage site infrastructure Manage on-site communications Manage marketing plan Manage marketing materials Manage meeting or event merchandise Promote event Conduct public relations activities Manage sales activities Design program Engage performers and entertainers Coordinate food and beverage services Design environment Manage technical production Develop plan for attendee/participant management Manage stakeholder relationships 34 Exhibit professional behavior Conduct business communications 35 24 18 29 25 19 26 30 27 31 20 32 21 33 22

6. EXAMPLE

7. CONSEIL CANADIEN DES RESSOURCES HUMAINES EN TOURISME CANADIAN TOURISM HUMAN RESOURCE COUNCIL Links to MPI’s MBECS International Event Management Competency Standards (IEMS) Certified Event Management Professional (CEMP) Event Management International Competency Standards

8. CMP and CEMP Designations CMP CEMP KNOWLEDGE EXAM PERFORMANCE EVALUATION MINIMUM WORK EXPERIENCE SPONSOR TESTIMONY

9. Standards at a Glance

10. Standards at a Glance Meeting and Business Events Competency Standards

11. Standards at a Glance International Event Management Standards

12. Standards at a Glance Certified Meeting Professional

13. Standards at a Glance

14. How you can use these new standards? Do you manage different types of events? • plan, implement and evaluate events • recognize skills you have to offer to employers and clients • increase your mobility across event disciplines and countries Do you manage teams? • define job requirements and descriptions • manage performance and conduct performance assessments • indentify workplace needs

15. Janet’s Go To Resources • IEMS: Canadian Tourism Human Resource Council (cthrc.ca) • MBECS: MPI (mpiweb.org) • Great article in One+: Decoding Sustainability Standards • ISO 20121 • Meeting Industry organizations and trade publications; • Sue Tinnish (US Technical Advisory Committee Chair; Email: sue@suetinnish.com) • APEX/ASTM Green Meeting and Event Standards (conventionindustry.org)