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Major Fundraising Initiative. Memorial University launched its largest fund-raising effort to date, The Opportunity Fund , in 1997.

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Memorial University launched its largest fund-raising effort to date, The Opportunity Fund, in 1997.

The goal was to raise $50 million to increase student scholarships and fellowships, to improve student services facilities, and to support innovative teaching and research initiatives.

When the campaign ended in December 1999, close to $60 million had been pledged, including government matching funds.

the opportunity fund
The Opportunity Fund
  • During the Opportunity Fund, a percentage of the funds raised supported infrastructure: significant funding went towards infrastructure: the Field House; Smallwood Centre; and the Student Annex at SWGC.
  • But other infrastructure needs remain significant. However, all aspects of need must be addressed.
memorial looks to launch its next major campaign
Memorial looks to launch its next major campaign
  • A total $200 million investment prospectus, which includes a $100 million bond issue
  • There is a need to address all aspects of need in the upcoming campaign, but infrastructure requirements are significant
  • These facilities are necessary for the University to maintain an environment suitable for the delivery of current programs, to expand our capability of attracting new students and faculty, and to expand our capabilities in research
these projects will also significantly impact the provincial economy
These projects will also significantly impact the provincial economy
  • The growth of our non-resident (e.g., outside Newfoundland and Labrador) student body
  • Increased research capabilities which will have significant economic impact
  • Securing a source of professionals for the local economy, including our health and social sectors
  • Providing construction activity and knowledge transfer
the other 50 million
The other $50 million ...
  • As shown, of a $200 investment prospectus, $150 million has been targeted for projects to support the university’s infrastructure needs in meeting its strategic objectives
the other 50 million1
The other $50 million ...
  • Proposals are encouraged for projects that meet the following criteria:
  • Does the project:
    • Support the overall strategies of the university (growth, ingenuity)?
    • Support the unit’s strategic direction?
    • Build on current strength of unit and/or its unique capacity?
    • Engender a willingness in the unit to assist in raising funds?
    • Contribute to an increased endowment?
the process
The Process:
  • Asking for proposals
    • This meeting
    • Discussion with your units
    • A form for Dean/Director to complete and submit
  • Deadline for submission: Oct. 14
  • Selecting proposals
    • A small committee including Eddy Campbell, Dale Foster, Michael Collins, Glenn Collins, Paul Chancey, Jack Strawbridge, Roxanne Millan and possibly others will make recommendations to Senior Executive.
    • Decisions expected to be communicated by the end of October.
words of caution
Words of caution . . .
  • Even if a project is accepted as a priority by the university, there is no guarantee that the project will be funded
    • Tested at feasibility stage
    • No donor, no interest, no money
  • Even if the project is not accepted as a priority, it may be funded
    • An interested donor
    • Circumstances change
trends in university fund raising
Trends in University Fund Raising
  • Individual giving is key to success
  • Organizational vision must be clearly articulated
  • Government matches remain popular
  • “Exceptional” Stewardship a must
  • Strategic use of volunteers
  • “Permanent” campaigns in sector
  • Transparency & accountability critical
  • Investment in Advancement team
planning study
Planning Study
  • Being conducted by KCI (Ketchum Canada Inc.)
  • The report, due at the end of January 2006, will advise us on
    • our competitive positioning,
    • on potential supporters and volunteers,
    • on the feasibility of the campaign goal,
    • and on the readiness of the external community and the university itself for the campaign.
planning study1
Planning Study
  • Establish Priorities
  • Develop a Statement of Need
    • Positions campaign priorities within the university’s overall strategic goals
    • Will be circulated to external and internal constituents to gauge support
  • Identify Key Internal and External Constituents for interviews
  • Identify Key Alumni for dialogue sessions
interview phase
Interview Phase
  • 40-50 personal and confidential interviews
  • 4-5 Focus Groups
  • 3 Alumni Dialogue Sessions
external stakeholder list includes
External stakeholder list includes ...

Individuals and representatives of corporations and foundations

  • with capacity to give or influence the giving of major, pacesetting gifts and
  • who may form the nucleus of a group of leaders who will be recruited to participatein the appeal
key dates
Key Dates

14 Oct Proposals due

21 Oct Campaign priorities refined

31 Oct Statement of Need finalized

1 Nov - 9 Dec Interviews conducted

23 Jan Final Report