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Future energy communities

The normative route to acceptability of energy alternatives. Future energy communities. Marko Milovanović, Linda Steg & Russell Spears University of Groningen. Goal study. S tudy the effects of social factors on acceptability of smart energy systems

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Future energy communities

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  1. The normative route toacceptability of energy alternatives Future energy communities Marko Milovanović, Linda Steg & Russell Spears University of Groningen

  2. Goal study • Study the effects of social factors on acceptability of smart energy systems • Future landscape: local energy initiatives

  3. What are smart energy systems?

  4. Energy transitions • Individual approach • Value Belief NormTheory • Social approach • Normative route • Group norms Personal norms

  5. Method • Sample N = 110 (58 male, 51 female), Age: M = 44.3 years, SD = 11.2 • Acceptability 2 items, α = .89 • Injunctive Norm 1 item • Personal Norm 3 items, α = .81 • Group-id: Self-stereotyping 2 items, α = .80

  6. The normative route toacceptability R2 = .166 b = .460, p < .001 IN Acc

  7. The normative route toacceptability R2 = .257 b = .246, p = .033 IN Acc b = .540, p < .001 b = .397, p = .001 PN

  8. The normative route toacceptability R2 = .257 b = .246, p = .033 IN Acc b = .397, p = .001 PN grID b = .124, p = .048

  9. The normative route toacceptability R2 = .268 b = .216, p = .067 IN Acc b = .687, p < .001 b = .365, p = .001 b = .427, p < .001 PN

  10. Conclusion Internalizednorms Long-term commitment

  11. Thank you for your attention! Questions?

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