WHY DO SOCIAL RESEARCH ?. Answer Questions about society Enhance our knowledge Benefit society. DYNAMIC Cycle of Research Social behaviors, attitudes and theories Change!. Research Subjects. Individuals Groups of People Societies Cultures Social processes
Cycle of Research
Social behaviors, attitudes and theories Change!
These are your units of analysis
Humans are subjective
Don’t always observe or listen accurately
Opinions may bias research
Often resist change
Often put our own interests first
What are the most popular Methods used for gathering Data
Businesses, government, organizations, universities compile data and statistics that others can use such as: General Social Survey, Census, National Crime Study, Election Studies
What is the process we follow:
Our research starts from a theory, moves to data collection then back to a better theory
Instead of the research cycle starting with theory, the question emerges from the situation. We observe behaviors or attitudes and then ask questions about it.
Qualitative research is often exploratory and hence inductive.
Scientists should not impose their own values on their research!
Research on people requires that researchers: