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A Historical Perspective of Strategy. Derivation from the Greek work “strategos”. 1. Military Axioms on Effective Strategy. Have clear, decisive objectives. Maintain the initiative. Concentrate resources. Be flexible. Have coordinated and committed leadership. Achieve surprise.

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slide1

A Historical Perspective of Strategy

  • Derivation from the Greek work “strategos”.

1

military axioms on effective strategy
Military Axioms on Effective Strategy
  • Have clear, decisive objectives.
  • Maintain the initiative.
  • Concentrate resources.
  • Be flexible.
  • Have coordinated and committed leadership.
  • Achieve surprise.
  • Have an element of security.

13

a historical perspective of strategy
A Historical Perspective of Strategy
  • Derivation from the Greek work “strategos”.
  • Switch/Split in meaning after the industrial revolution.
    • definitions stemming from game theory.

2

a historical perspective of strategy4
A Historical Perspective of Strategy
  • Derivation from the Greek work “strategos”.
  • Switch/Split in meaning after the industrial revolution.
    • definitions stemming from game theory.
some useful definitions of strategy
Some Useful Definitions of Strategy
  • Strategy as the determinant of the long-term goals of the enterprise. - Chandler
  • Strategy as the pattern of objectives, purposes, or goals and plans for achieving these goals. - Andrews
  • Strategy as the common thread among a firm’s activities. - Ansoff

2

some useful definitions of strategy6
Some Useful Definitions of Strategy
  • Strategy as the determinant of the long-term goals of the enterprise. - Chandler
  • Strategy as the pattern of objectives, purposes, or goals and plans for achieving these goals. -
  • Strategy as the common thread among a firm’s activities. - Ansoff
mintzberg s definition
Mintzberg’s Definition
  • Strategy is a pattern in a stream of actions over time.

3

mintzberg s definition8
Mintzberg’s Definition
  • Strategy is a pattern in a stream of actions over time.
different kinds of strategy
Different Kinds of Strategy

Intended Strategy

3

different kinds of strategy10
Different Kinds of Strategy

Deliberate

Intended Strategy

Unrealized

Strategy

different kinds of strategy11
Different Kinds of Strategy

Deliberate

Intended Strategy

Emergent

Strategy

Unrealized

Strategy

slide12

Different Kinds of Strategy

Deliberate

Realized

Strategy

Intended Strategy

Emergent

Strategy

Unrealized

Strategy

dimensions of strategy
Dimensions of Strategy
  • Strategies contain goals, policies, and action sequences.
  • Strategies develop around a few key concepts.
  • Strategies deal with the unpredictable and the unknowable.
  • Strategies require hierarchies of mutual support strategies.

12

slide16

The Five P’s

Ploy

Plan

Pattern

slide17

The Five P’s

Ploy

Plan

Pattern

Position

slide18

The Five P’s

Ploy

Plan

Perspective

Pattern

Position