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A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY

A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY. MARKET TRENDS. CDs are becoming music delivery dinosaurs- consumers much prefer to get their selections on line and NOW iTunes sold their 3 billionth digital song in 2008 The digital “revolution” is only just beginning

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A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY

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  1. A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY

  2. MARKET TRENDS CDs are becoming music delivery dinosaurs- consumers much prefer to get their selections on line and NOW iTunes sold their 3 billionth digital song in 2008 The digital “revolution” is only just beginning And, it’s more than just music

  3. BACKGROUND Non-frontline music has been offered to consumers for years in traditional CD formats sold at retail centers around the globe. Consumer trends point to providing downloads via web-based systems are preferred by consumers Consumers want to pick their own selections and they want them “now”

  4. WHAT WE HAVE TO OFFER • Meyers is offering a complete package of electronic content to CPG marketers for: • In-Pack & On-Pack promotions • Retail traffic builders • ( Premiums used to develop loyalty or repeat business) • The mMusic package includes • Music downloads (multiple-genres) • Cell phone ring tones • Educational programs (English & Spanish-speaking) • Custom & Proprietary content can be created

  5. MUSIC DOWNLOADS APPEAL TO EVERYONE Adults Even child educational downloads are available (English & Spanish versions are available)

  6. A FEW “ADULT” MUSIC GENRES • Music selections: • Jazz • Celtic • Classical Guitar • Tropical • Spa • Piano Classics • And more

  7. HOLIDAY SELECTIONS There are many more holiday selections to chose from

  8. We also have the ability to tie-in Toys For Tots for a charitable event * October 1st thru December 26th only

  9. HALLOWEEN • Music downloads to create that special “ghostly” feeling at home • Also available in cell phone ring tones • For “all ages” • Age appropriate

  10. WHAT ELSE BESIDES MUSIC? • Though web-based music downloads are the standard product offered, consumers have access to other digital selections that will attract an even larger target audience • Cell Phone Ring Tones • Educational • Health & Wellness

  11. HOW IT WORKS • Consumers obtain a special download code and are directed to “your” branded website • The following card examples show how a custom package could appear

  12. DELIVERY EXAMPLES On-Pack Printed in-pack In-Pack

  13. CONSUMERS GO TO YOUR “BRANDED” WEBSITE TO RECEIVE DOWNLOADS A custom-skinned download website hosted for 180 days: $5,000

  14. MUSIC CAN BE “SAMPLED”(BEFORE DOWNLOADING) Consumers can see the normal retail value of individual music selections that reinforces the value of the downloads you provided.

  15. SELECTIONS ARE MADE If consumers select complete CD, they can see the normal retail value of the music selections which reinforces the value of the downloads your promotion provided.

  16. Consumers enter their music download codes here to receive their FREE selections

  17. DEMOGRAPHIC DATA • If you’re interested in what selections your consumers chose, we can provide that data. • Data available • Name • Address • Email address • Genre of music selected • Cost: 10¢ per response

  18. HOW MUCH DOES IT COST?(For card based promotions) • 3 music downloads (Retail value of $2.37) • YOUR COST 15¢ per card* • 5 music downloads (Retail value of $3.95) • YOUR COST 20¢ per card* • 10 music downloads (Retail value of $7.90) • YOUR COST 35¢ per card* • 15 music downloads (Retail value of $11.85) • YOUR COST 50¢ per card* Virtually any budget can be accommodated for custom packages and consumer offers * In quantities of 1,000,000 cards and higher

  19. HOW MUCH IS MY LIABILITY? With most download packages, brands may be budget-wary about actual liability depending upon how many consumers actually use this promotional offer With our exclusive package, your costs are fixed, even if 100% of your consumers activate and use their download cards!

  20. HOW QUICKLY CAN I BRING THIS PROMOTION TO MARKET? For most promotions, in literally four weeks from receiving your artwork and proof approval we can have cards “out the door” and a your custom website skinned to your brand ready to begin accepting consumer codes.

  21. Download Cards are “Green” • Meyers offers a a totally non-traditional card that is recyclable, or can even comprise “post consumer content” • The card contains an alpha-numeric code on the reverse side of the card

  22. CAN I DESIGN A CUSTOM DOWNLOAD CARD? Yes, we can accommodate virtually any card shape, size and graphic format Card prices will vary by size, quantity & construction Contact your Meyers promotional consultant for more details.

  23. TO BUILD YOUR CUSTOM PACKAGE Meyers 7277 Boone Avenue N. Minneapolis, MN 55428 Office: 1.763.533.9730 Email: info@meyers.com NOTE: Databases areneveroffered to anyone other than the hosting marketer. Email addresses of consumers are never sold to other marketing organizations.

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