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Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design

Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design. Lecture Overview:. Book Cover Types …color manipulation in Photoshop. Generic Book Cover Template. Just do the front cover. … but do not follow the generic template!.

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Principles of Visual Design LCC 2720 Instructor: Brian Schrank Book Cover Design

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  1. Principles of Visual Design LCC 2720Instructor: Brian Schrank Book Cover Design

  2. Lecture Overview: Book Cover Types …color manipulation in Photoshop

  3. Generic Book Cover Template

  4. Just do the front cover

  5. … but do not follow the generic template!

  6. “Book design should be matched with book conception. The designer should understand the book content totally and represent it visually.” —Jianping He

  7. “A good book cover is like an honest smile and a firm handshake.” —Joe Marianek

  8. “A good book cover is one that strikes a balance between presenting the experience of the book and capturing a particular vision or essence.” —Brett Phillips

  9. Six Book Cover Types

  10. Six Book Cover Types • Documentary • Evocative • Conceptual • Typographic • - • Brand • Packaged

  11. Six Book Cover Types • Documentary • Evocative • Conceptual • Typographic • - • Brand • Packaged

  12. Brand Cover • Double Purpose: • promoting individual title • promoting brand (or series)

  13. Brand Cover

  14. Brand Cover

  15. Six Book Cover Types • Documentary • Evocative • Conceptual • Typographic • - • Brand • Packaged

  16. Package Cover

  17. Book Cover Types • Documentary • Evocative • Conceptual • Typographic • -

  18. Documentary Cover • Representative image of what book contains • “What you see is what you get."

  19. Documentary Cover • Photographic • Literal

  20. Documentary Cover • Not a cover… • Like a first page

  21. Documentary Cover • Portal • Stage

  22. Don’t Doa Documentary Cover

  23. Book Cover Types • Documentary • Evocative • Conceptual • Typographic

  24. Evocative Cover • Express emotions through forms, lines, shapes • 100 Thumbnails Project • Phenomenology • Synthesthesia

  25. Evocative Cover • Abundance • Energy • Splash • Neo-Retro • Trashy

  26. Evocative Cover • Feelings • Associations

  27. Evocative Cover • Mood • Memory • Body images

  28. Evocative Cover • Uncanny • Strange effect • Body images

  29. Evocative Cover • Shock • Body images

  30. Book Cover Types • Documentary • Evocative • Conceptual • Typographic

  31. Conceptual Cover • Represent book's content through an amusing: • visual allegory • pun • paradox • cliché • Seeing it causes a "smile in the mind” • “This book has a witty cover: I recognized its wit because I'm intelligent.”

  32. Conceptual Cover • Tiny “aha” moment

  33. Conceptual Cover • Universal Memory • Cultural Cliché • (Unexpected Design) • So bad it’s good • Like high school

  34. Conceptual Cover • Symbol • Super obvious • Children’s Book • Worn wood grain texture makes it interesting

  35. Conceptual Cover • Self-referential • Referential • Atlas

  36. Conceptual Cover Take photographs...

  37. Conceptual Cover Take photographs...

  38. Book Cover Types • Documentary • Evocative • Conceptual • Typographic

  39. Typographic Cover Text Integrated with image (irony)

  40. Typographic Cover Text as Image (encyclopedic knowledge)

  41. Typographic Cover Text as Image (emotional bits)

  42. Typographic Cover Text as Metaphor (quantum physics is counter-intuitive)

  43. How’s a book coverlike a logo?

  44. Good Logos are • Distinct (from other logos, simple) • Innovative (clever use of line, shape, text) • Versatile (can be used in real world) • Evocative (of company’s concepts/emotions)

  45. Good Book Covers are • Distinct (from other book covers) • Innovative (clever use of image, type, form)

  46. Good Book Covers are • Distinct (from other book covers) • Innovative (clever use of image, type, form) • Evocative • Conceptual • Typographic

  47. Now some Photoshop tips…

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