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Visual Design Robert Munro 2005 Graphic design Graphic design is a large and complicated field: it encompasses user needs, information architecture, navigation design, and visual design Teaching graphic design is outside the scope of this course

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Visual Design


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visual design

Visual Design

Robert Munro

2005

graphic design
Graphic design
  • Graphic design is a large and complicated field:
    • it encompasses user needs, information architecture, navigation design, and visual design
    • Teaching graphic design is outside the scope of this course
    • You will not be assessed on the finer points of your design choices
graphic design and multimedia
Graphic design and multimedia
  • You are (probably) not a graphic designer:
    • If you have the funds, employ one
  • Do-it-yourself design:
    • Keep it simple
    • Make use of designs you have within your assets
graphic design and multimedia4
Graphic design and multimedia
  • Graphic design is as much about effective communication as it is about visual appeal
  • You can express the relationships between elements:
    • distribution between pages/screens
    • through the narratives of navigation
    • through visual association
some basic principles of design
Some basic principles of design
  • Movement
  • Balance
  • Emphasis
  • Unity
1 movement
1. Movement
  • Anticipated movement:
    • what elements look like they should move?
    • what event(s) should accompany movement?
  • Rhythm:
    • the way a user’s eye will flow through an image
    • depends on the image contents
    • depends on the user’s language and culture
2 balance
2. Balance
  • Distribution of objects across the screen
  • Balance can be achieved through:
    • colour
    • value (lightness/darkness contrast)
    • shape
    • position
    • texture
    • eye direction
3 emphasis
3. Emphasis
  • What do you want users to focus on?
  • Determined by:
    • contrast
    • isolation
    • placement
    • movement
    • change of state
4 unity
4. Unity
  • How do elements fit together?
  • Can be created through:
    • proximity
    • repetition
    • continuation
example hearing voices
Example: Hearing Voices
  • Movement:
  • Rythmn:
    • vertical?
example hearing voices11
Example: Hearing Voices
  • Balance- symetrical:
    • Horizontal balance
      • colour
      • value
      • shape (doubly)
      • position
      • texture
    • Vertical
      • shape
      • position
example hearing voices12
Example: Hearing Voices
  • Emphasis:
    • contrast
    • isolation
    • placement
    • movement
    • change of state
example hearing voices13
Example: Hearing Voices
  • Unity:
    • proximity
    • repetition
    • continuation