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Google Adwords

Google Adwords

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Google Adwords

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  1. GOOGLE ADWORDS

  2. Introduction to Google AdWords Definition: Google AdWords is an online advertising platform developed by Google. Purpose: Allows businesses to display ads on Google’s search engine results pages (SERPs) and its advertising network. Benefits: Reach potential customers precisely when they're searching for products or services you offer.

  3. Ad Auction: Advertisers bid on keywords; the highest bid combined with the quality score wins. 01 Quality Score: Based on relevance and quality of your ad, expected click-through rate (CTR), landing page experience. 02 Ad Rank: Determines your ad position based on bid amount and quality score. 03

  4. AdWords Features and Tools Keyword Planner: Helps find and choose relevant keywords. Ad Extensions: Additional information like location, sitelinks, call buttons. Ad Formats: Text ads, responsive ads, image ads, video ads. Analytics and Reporting: Measure performance with detailed reports and analytics.

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