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Google AdWords!

Google AdWords!. This is my favorite part …. Reporting Changes. There isn’t a reports section anymore. All reports are run through the campaign interface. http://www.searchenginejournal.com/where-%E2%80%98o-where-did-my-adwords-reports-go/25633 /. Opportunities Changes. More Keyword Data

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Google AdWords!

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  1. Google AdWords! This is my favorite part …

  2. Reporting Changes • There isn’t a reports section anymore. • All reports are run through the campaign interface. • http://www.searchenginejournal.com/where-%E2%80%98o-where-did-my-adwords-reports-go/25633/

  3. Opportunities Changes • More Keyword Data • Better Selection (you can select the keyword type now) • More suggestions about whole campaigns and bidding • Can export the ideas to play around with

  4. AdWords Editor • Just best to use it • Most of this will make more sense as you get into the program for the first time • PC or Mac • If you have $5 to spare, try and setup a test account!

  5. Focus on Conversions • Always set up conversions • Clicks aren’t everything • Test Landing Pages even if everything seems okay • Conversions make your life easier • Better bidding • More Raises :P

  6. Questions? • Anything? Bueller? • Check out PPC Hero, Search Engine Journal, BGTheory, and the Inside AdWords blog for updated information

  7. Mobile SEO Changes • Supporting Different Devices • Geolocation support • Application • Ranking is the same • More Local than global • More advertising possibilities in PPC (ex. click to call)

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