Why We Buy by Paco Underhill. Chapters 3-7: The Mechanics of Shopping. Key Topics. Chapter 3: The Transition Zone Chapter 4: Bags/Baskets Chapter 5: Signs Chapter 6: Physical Flow Chapter 7: Seating . Transition Zone. What is it? Good ideas for the Transition Zone
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The Mechanics of Shopping
“In the majority of stores throughout the world, sales would instantly be increased by the addition of one chair.”
“A chair says: we care.”