why we buy by paco underhill l.
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Why We Buy by Paco Underhill. Chapters 3-7: The Mechanics of Shopping. Key Topics. Chapter 3: The Transition Zone Chapter 4: Bags/Baskets Chapter 5: Signs Chapter 6: Physical Flow Chapter 7: Seating . Transition Zone. What is it? Good ideas for the Transition Zone

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why we buy by paco underhill

Why We Buyby Paco Underhill

Chapters 3-7:

The Mechanics of Shopping

key topics
Key Topics
  • Chapter 3: The Transition Zone
  • Chapter 4: Bags/Baskets
  • Chapter 5: Signs
  • Chapter 6: Physical Flow
  • Chapter 7: Seating
transition zone
Transition Zone
  • What is it?
  • Good ideas for the Transition Zone
  • Bad ideas for the Transition Zone
  • Field Trip Assessment??
bags baskets
Bags & Baskets
  • Where are they (typically)?
    • Why??
  • Where should they be?
    • Why??
  • Features of bags/Baskets??
  • Field Trip Assessment?
signs
Signs
  • Location
  • Details (words, contrast, clarity, etc.)
  • Directions vs. General Information
  • Field Trip Assessment?
physical flow
Physical Flow
  • Front Right Phenomenon
  • Do You Walk Forward or Walk Sideways??
    • “Chevroning”
  • Boomerang Effect
  • Get to the Back!
  • Dead Space??
  • Field Trip Assessment?
seating
Seating

“In the majority of stores throughout the world, sales would instantly be increased by the addition of one chair.”

“A chair says: we care.”

  • Location?
    • Why?
  • Field Trip Assessment?
review
Review
  • Chapter 3: The Transition Zone
  • Chapter 4: Bags/Baskets
  • Chapter 5: Signs
  • Chapter 6: Physical Flow
  • Chapter 7: Seating