why we buy by paco underhill l.
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Why We Buy by Paco Underhill. Chapters 1-2: The Science of Shopping. Background. Envirosell-What is it?? Anthropology meets the retail store What is a “track sheet?” Observation or spying?. Purpose .

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why we buy by paco underhill

Why We Buyby Paco Underhill

Chapters 1-2:

The Science of Shopping

background
Background
  • Envirosell-What is it??
    • Anthropology meets the retail store
  • What is a “track sheet?”
  • Observation or spying?
purpose
Purpose

“The science of shopping is ….. a highly practical discipline concerned with using research, comparison and analysis to make stores and products more amendable to shoppers.”

some key terms
Some Key Terms
  • Conversion Rate
  • Time in Store
  • Interception Rate
  • Waiting Time
  • “Butt Brush” Factor