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Byteing Back: Turning your Web Site into a Team Player Agenda Intro & Overview: Purposes Terms & acronyms Setting Goals What’s in it for ME? 15 minutes The Basics: Why websites matter Location & support Define yourself Generating traffic Search engines Online exposure

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byteing back

Byteing Back:

Turning your Web Site

into a Team Player

agenda
Agenda
  • Intro & Overview:
    • Purposes
    • Terms & acronyms
    • Setting Goals
    • What’s in it for ME?

15 minutes

  • The Basics:
    • Why websites matter
    • Location & support
    • Define yourself
    • Generating traffic
      • Search engines
      • Online exposure
      • Print exposure

30 minutes

  • Advanced Topics:
    • Potential applications
    • Software & tools
    • Required hardware
          • 15 minutes
  • Budgeting Tips and Outsourcing

10 minutes

  • Summary & Resources

8 minutes

  • Questions & Comments
          • 12 minutes

BYTEING BACK!

introduction
Introduction
  • At minimum, a good website will:
    • Convey professionalism
    • Improve communication
    • Increase efficiency
  • A bad website will:
    • Make a terrible first impression
    • Cast doubt on your integrity and professionalism
    • Chase away prospective members, resulting in lost revenue

BYTEING BACK!

terms acronyms
Terms &Acronyms
  • Tech-speak used in this presentation:
    • URL – A “friendly” address, the name under which users can find you on the web
    • HTML – HyperText Markup Language, the primary language of the WWW
    • PDF – Portable Document Format, used to exactly reproduce printed materials for digital distribution
    • Gif and JPEG – Web-ready image formats
    • XML – eXtensible Markup Language
    • Netiquette – Accepted, polite forms of behavior when using the ‘net
    • Spambot – A program that trawls the Internet in search of email addresses
    • Google – A popular tool for finding information on the web, the Google name is now synonymous with “Search”

BYTEING BACK!

overview

STUDENTS

ALUMNI

ADMIN

PARENTS

ADVISORS

RESEARCHERS

PHILAN-THROPISTS

PUBLIC

EMPLOYERS

Overview

Set goals!

Your website should:

  • Make a professional impression
  • Reduce staff time on repetitivetasks & unnecessary calls
  • Address ongoing challenges
  • Save money, save time
  • Address varied audiences
  • Expand on current capabilities

BYTEING BACK!

what s in it for me
What’s in itfor ME?
  • This brainstorming activity willgenerate ideas for utilizing web resources to address:
    • Member recruitment
    • Adviser recruitment & retention
    • Officer/admin training
    • Chapter effectiveness & management
    • Institutional support
    • Public relations
    • Finance
    • Membership acceptance
    • Membership retention

BYTEING BACK!

the basics websites matter
The Basics:Websites Matter!
  • First Impressions
    • Professionalism: Image counts as much on the web as it does in person and on paper
    • Credibility: Help parents to differentiate between legitimate ACHS organizations and the non-certifiable profiteers
  • Money Well Spent
    • Spend to save: Money spent on an attractive, useful, and effective website can be spent incrementally and recouped gradually in savings on staff time, supplies, lost prospects, etc.

BYTEING BACK!

the basics location support
The Basics:Location & Support
  • Use your own URL
    • Adds professional legitimacy, builds “brand”
    • Differentiates between national & chapter sites
    • It’s CHEAP!
  • Use reliable server & hosting space
    • Good commercial sites start around $30/month
    • Your school’s tech person may be able to assist you in having your domain name redirected to the University’s server space at no charge

BYTEING BACK!

the basics define yourself
The Basics:Define Yourself
  • Usability & usability testing
  • Basics of good layout and design
  • Items you MUST include in your website to be considered credible
    • Nat’l Officers, Headquarters Staff
    • Nat’l Office mailing, telephone, fax, e-mail
    • Criteria for membership
    • Benefits of membership
    • Membership fee
    • Bylaws
    • Chapter charter policies and procedures
  • Buckets! Exercise (if time)

BYTEING BACK!

buckets
Buckets!
  • Potential bucket labels:

About Us Membership Info

Chapter Info Resources

Services News

  • Potential subcategories:

Merchandise Chapter list

Renewals Contact Us

Announcements Why join us?

Bylaws Meetings

Reports Activities

Newsletter Handbook

Forms Discussion Group

Contact Info Benefits

Member Criteria Awards

Donations …etcetera

BYTEING BACK!

the basics generate traffic
The Basics:Generate Traffic
  • The easiest, least expensive way to increase website visibility is to ensure that your web address features prominently on everything you distribute. It should be printed on your:

Stationary Business cards

Brochures Periodicals, handbooks, etc.

Memo pads ... even membership certificates!

  • Other ways to generate website traffic involve:

Search Engines

Online exposure

Advertising

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advanced topics the potential
Advanced Topics:The Potential
  • Online Fundraising
  • ePublishing & Newsletters
  • Online Mentoring
  • Interactivity/Creating Community
  • Online Surveys and feedback forms
  • Job Target
  • eCommerce: Shopping carts & credit cards

BYTEING BACK!

advanced topics tools goodies
Advanced Topics:Tools & Goodies
  • Software: HTML and Beyond
  • Administration & maintenance
  • Databases and forms
  • Group communication tools:
    • Email lists
    • Listservs
    • Discussion groups
    • Usenet
    • ‘blogs
    • Instant Messaging (IM)
  • Security

BYTEING BACK!

budgeting tips and outsourcing
Budgeting Tipsand Outsourcing
  • In-house developmentvs. Outsourcing
    • DIY-ers
    • Interns, beginners, & trade agreements
    • Outsourcing, professional assistance, and RFPs (Requests For Proposals)

BYTEING BACK!

summary
Summary
  • Bottom Line:
    • You should have a website
    • It should present a professional image
    • Your web info should be as easy to find as your street address and phone number
    • Set goals:
      • Know what you want the site to accomplish
      • Prioritize immediate and future technology needs
      • Your site should evolve and grow over time - plan your direction to maximize benefits
    • Investing in appropriate technologies and tools will allow you to provide more services and more value to your members while you save money & time

BYTEING BACK!

resources
Resources
  • Additional technology information training, geared specifically to non-profit organizations, is available from http://www.nten.org
  • N-TEN also has a 3 day conference coming up that explores these issues in depth
  • Links to additional resources have been compiled at www.id2net.com, and have been included on our complimentary mini-CDs

BYTEING BACK!

slide17
Q&A
  • Live questions will be taken now
  • Feel free to approach me if you have questions after the session
  • Questions you think of later can be directed to id2net.com/contact.html

BYTEING BACK!