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The future of media in Asia demands a Constructive Destruction A presentation by Prasena Let’s take the Consumers’ Viewpoint access to: Digitalization The Wheel of Time is Spinning!
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A presentation byPrasena
“The phenomenon of digitalization is much more than a technological revolution. It enables the democratization of information.”Isabelle Michelet, Prasena
Whether sound, picture or text-based, all information can now be simultaneously accessible on one support
In other words, the Suppliers!
“If we value the pursuit of knowledge, we must be free to follow wherever that search may lead us. The free mind is no barking dog, to be tethered on a ten-foot chain”.Adlai E. Stevenson Jr., speech at the University of Wisconsin, Madison, 1952
Consumers want the freedom to access whatever knowledge they value
“The potential for service aggregation is expected to grow exponentially as our technologies (and our imaginations) allow us to become ever more adept at another new concept known as microsegmentation.”
Lloyd Darlington, Blueprint to the Digital Economy, 1998
Each consumer is a market segment of one
“The Net has the unique -and somewhat paradoxical- ability to break market segments down to the individual while simultaneously reaching and uniting a global audience. In effect, what it does is make geography both relevant and irrelevant as an organizing principle.”Chuck Martin, Blueprint to the Digital Economy, 1998
A consumer may want to view on a British site a Singapore-produced feature on Guatemala
English is no more the language of the Internet.
The virtual world is fast becoming as diverse and multi-lingual as the real world.
This means that all producers of information must make it multi-lingual if they want to be successful.
Wild dreams… or shortly upcoming reality?
“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.”
Dee Hock, Chaos Management
Yahoo! Internet Life as reported in Brill’s Content, March 1999