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The Roaring Twenties. Prosperity in the 1920s The rise of “Big Business” The rise of consumer culture The rise of mass culture Social Change New Woman Harlem Renaissance Reaction to Social Change Klan Fundamentalism The Scopes Trial.

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the roaring twenties
The Roaring Twenties
  • Prosperity in the 1920s
    • The rise of “Big Business”
    • The rise of consumer culture
    • The rise of mass culture
  • Social Change
    • New Woman
    • Harlem Renaissance
  • Reaction to Social Change
    • Klan
    • Fundamentalism
    • The Scopes Trial
slide3
Prosperity > Bruce Barton, author of The Man Nobody Knows, here with Hollywood producer Cecil B. DeMille, 1920s
prosperity who prospered in the 1920s
Prosperity > Who Prospered in the 1920s?
  • 1200 mergers caused the disappearance of over 600 independent enterprises
  • top 0.1% of U.S. families in 1929 had combined income as large as bottom 42%
  • i. e. approx 24,000 families had combined income as large as 11.5 million poor and lower-class families
  • per capita income in the U.S. rose 9% between 1920-1929
  • per capita income for the top 24,000 families rose 75%
  • 80% of families had no savings
  • farmers did not prosper - 1/4 of all employment
  • less than 10% invested in the stock market
consumer culture salaries and prices in the 1920s
Consumer Culture > Salaries and Prices in the 1920s
  • average US annual salary: $1,236 (approx. $24.00 per week)
  • industrial worker $35.00 per week
  • store clerk $8.00 per week
  • higher salaries but also higher cost of living:
  • $8.00 could by only $3.93 worth of 1914 goods.
  • Ford Model T car: $290
  • Coney Island roller coaster ride: 15-25 cents (beach was free)
  • movie ticket: 25 cents (up from 5 cents in 1910s)
  • radio set: $50-$100 (making your own was much cheaper)
mass culture amos n andy on presidential elections 1928
Mass Culture > Amos’n’Andy on Presidential Elections, 1928

Amos: Andy, tell me one thing. Is you a Democrat or is you a Republican?

Andy: Well, I was a Democrat . . .

Amos: Uh-huh.

Andy: But I believe I’ve done switched over to the Republicans now.

Amos: Uh, who is the men that is running against each other this here election time. Explain that to me.

Andy: Herbert Hoover [inaudible] Al Smith.

Amos: Herbert Hoover [inaudible] Smith, huh?

Andy: Yeah.

Amos: And another thing I wanna ask you. What is the difference between a Democrat and a Republican?

Andy: Well, one of ‘em is a mule and the other one is a elephant. That’s the way I get it.

Amos: Uh-huh. I don’t know if I was gonna be a Democrat or a Republican, you know?

Andy: Well, what was your ancestors?

Amos: My aunt didn’t have no sisters.

Andy: Oh no, not your aunt’s sisters, your ancestors. I mean, how did your old man vote?

Amos: What my papa, you mean?

Andy: Yeah, that’s it.

Amos: My papa used to always vote for the Democrats.

Andy:Yeah, then if I was in your place, I would vote for the Republicans.