1 / 10

MTAC Periodicals Focus Group

MTAC Periodicals Focus Group. Product Development August 15, 2012. 1. MTAC Meeting. Agenda:. Pulse Of the Industry Periodicals at the National Postal Forum Update Magazine Subscription access in USPSRetail Office’s and USPS.com Update on PAG initiatives Promotions.

pascale-joseph
Download Presentation

MTAC Periodicals Focus Group

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MTAC Periodicals Focus Group Product Development August 15, 2012 1

  2. MTAC Meeting Agenda: • Pulse Of the Industry • Periodicals at the National Postal Forum • Update Magazine Subscription access in USPSRetail Office’s and USPS.com • Update on PAG initiatives • Promotions

  3. Pulse of the Industry • Migration to Digital Continues • 24% growth in digital readership • Influx of apps for Smartphones and Tablets continues • Advertising News • Magazine ad pages decrease for 4 Qtr in row – down 8.5% in 2nd Qtr • Some positive signs: • Top 3 business titles grew ad pages in first half 2012 • September issue fashion titles have ad gains • Other News • 1.7% decline in print total audience • 48 titles ceased and 133 titles were launched in first half 2012 • Select titles are integrating augmented reality • USPS Volumes • Q1FY2012 - 6.4% • Q2FY2012 - 3.7% • Q3FY2012 - 3.1% • YTD Q3FY2012 - 4.4% 3

  4. National Postal Forum Create a Focused Periodical Track at the National Postal Forum • Working With Industry to create Agenda • Red Tag Meeting • Innovate, informative and entertainingsessions • Highlight Growing Publications - Rely on Industry Leaders • Impact of Technology on Business • Offer the “nuts and bolts” sessions • How to get Periodical approval • New launch applications, • New sales tools that the USPS is offering to grow Periodical advertisements • “Everything you wanted to know about Periodicals…but was afraid to Ask”

  5. Revenue Initiatives Enable access to potential new subscribers • USPS retail stores • USPS.com Periodicals @ Retail

  6. PAG Update • PAG Initiatives • Requester Subscriber More than 75% Advertising • Supplement to Changes • eSubs qualifying for paid circulation • Elimination of Additional entry fees • Potential inclusion of alternative electronic media • Ability to include sealed envelopes

  7. PAG Update • PAG Initiatives (continued) • ID Statement POSTMASTER ACS wording – Industry to come back with scaled back wording from what was proposed • Co-packaged publications – ways to eliminate inability of PostalOne! to process so mailers do not have to use manual work-around methods to create 3541s missing a piece charge    • “Catalog” issue • 24 piece sack requirement

  8. PAG Update • PAG Initiatives • The success of pay anywhere • The Catalog Issue (very controversial) • PostalOne! issues (hot) • Insert that have Wires • Bundle Sizes • Peter Moore's Findings

  9. 2013 Promotions Calendar (proposed) • Series of promotions communicated upfront* • Lead industry, encourage best practices 2013 • FEBRUARY-MARCH • Coupons—Mobile Integration • -Local & national retailers & businesses • Click-to-Call • -Insurance, Financial, SMB • AUGUST-SEPTEMBER • Emerging Technologies -Retailers, e-tailers & catalogers • Samples • -CPGs, Retailers • Picture Permit • -Existing customers • NOVEMBER-DECEMBER • Buy-It-Now • -Retailers, e-tailers & catalogers • MAY-JULY • CRM/BRM Earned Value • -Financials, Catalogers, Publishers *BOG & PRC approval pending

  10. Questions?

More Related