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Managed Capacity Promotion

Managed Capacity Promotion. Disrupt / Take-out the Competition. Managed Capacity Promotion. Guarantee the Cost of Your Data Protection. The Mechanics. Target New Customers ONLY Agressively a ttack the c ompetition Managed Capacity 25% DISCOUNT

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Managed Capacity Promotion

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  1. Managed Capacity Promotion Disrupt / Take-out the Competition

  2. Managed Capacity Promotion Guarantee the Cost of Your Data Protection The Mechanics • Target New Customers ONLY • Agressively attack the competition • Managed Capacity 25% DISCOUNT • No TB Capacity expansion required for 3 years • Buy-Back remaining competitive maintenance * • 2 Offerings • RPO and RPO & RTO Solutions • Buy-back is a credit up to 25% of Net to CA Purchase Price • *TB Expansion – Customer must licence for all data being backed up by competitive solution • NOT FOR EXISTING CUSTOMERS - • Offer Managed Capacity (RPO and RPO & RTO at 25% discount ) • Customers purchase Capacity for the data they are backing up today and will not be required to purchase additional capacity for the next 3 years • At the end of Year 3 – they would renew for the capacity they are actually using • DEAL REG STILL APPLIES! – Great Margins AMAZING OFFER What is needed • Pricing is Aggressive (-25%) • TARGET COMPETITION • Great to win NEW Business • Simple to Buy • Simple to Manage • Simple to Switch • DISRUPT THE MARKET • End User Addendum (requires signature) • Reseller T’s & C’s (auto accept on order) • Offer runs to March 31st 2013

  3. Managed Capacity Promo – Key Messages We’re taking simplifying data protection even further for our customers. Now we’re cutting through the complexity of budgeting and paying for spiralling data protection needs for the next three years – regardless of how much our customers’ needs increase. All Inclusive Managed Capacity at 25% discount The savings start immediately. If they switch to CA ARCserve All Inclusive Managed Capacity now, we’ll welcome them with a 25% discount. No price increase for three years As all our customers know, data is getting bigger. But with CA ARCserve, the costs don’t have to. They simply pay for the capacity their organisations require now, and regardless of growth, their data protection costs will remain unchanged • We’ll even help them switch • What’s more, we’ll even help them switch to CA ARCserve by offering to buy any remaining maintenance contracts. • It’s just another reason why data protection couldn’t be simpler with CA ARCserve

  4. SKUs

  5. Marketing Data Protection made simple We’re offering unlimited data protection for the next three years when customers switch to CA ARCserve • Still with Legal being approved Great news - CA ARCserve are taking simplifying data protection even further. Now we’re cutting through the complexity of budgeting and paying for spiralling data protection requirements for the next three years – regardless of how much needs increase. It’s a great opportunity for customers and for you, our partners. No price increase for three years Your customers’ data growth is out of control, but their protection costs don’t have to be. They simply pay for the capacity they require now, and regardless of growth they experience over the next 3 years, their data protection costs will remain unchanged until they renew their maintenance.

  6. New Managed Capacity SKUs Cross-grades from for any non-Managed Capacity ARCserve-licensed environments to the new RPO & RPO/RTO SKUs and Competitive displace/quote upgrades

  7. New Existing Customer Cross Grade • New Cross Grade for Existing ARCserve Customers • Cross Grade from components or Modules to Managed Capacity • 25% Discount from Regular MCP List price • (unlimited Data Growth not included) • CA ARCserve r16 RPO Managed Capacity - Crossgrade from existing ARCserve-licensed components and modules - ARCserve Backup and ARCserve D2D and ARCserve Replication-File Only • CA ARCserve r16 RPO RTO Managed Capacity - All Inclusive - Crossgrade from existing ARCserve-licensed components and modules

  8. NOW : Three Managed Capacity Purchasing Scenarios Customers who have already purchased ARCserve in as Component or Modules (aka ‘Solutions’ & ‘Suites’) Customers who have already purchased earlier versions of Managed Capacity • Purchase the “CrossGrade” from earlier versions of managed Capacity” SKUs. Purchase the Cross-grade from earlier. Component/Module options for Managed RPO & RPO/RTO Capacity Scenario 1 Scenario 2 Scenario 3 Partners who are involved in a competitive situation with the customer USE MANAGED CAPACITY COMPETETIVE PROMO SKUS

  9. Managed Capacity SKUsIdentified by Recovery Capability, instead of Technology Recovery Point Objective: Acceptable amount of lost data measured in units of time. Recovery Time Objective: Acceptable amount of system/application downtime R16 RPO Per Terabyte & Per Socket & SBS R16 RPO RTO Per Terabyte & Per Socket & SBS Month Week Day Hour Min Sec Sec Traditional Tape Based backup Image Based Backup High Availability RPO RTO: includes everything in RPO and adds ARCserve application replication and high availability and helps lower RPO and RTO times. RPO: includes ARCserve tape backup, image backup & BMR, and file-only replication andhelps lower RPO times.

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