1 / 7

BY: GRAEME MACPHAIL

HYUNDAI. GENESIS. BY: GRAEME MACPHAIL. AGENDA. What is the Hyundai Genesis? Why did Hyundai design it? The Competition Marketing Strategy behind Genesis. THE GENESIS. COUPE. SEDAN. 2.0 Turbo 210hp $24,495.00 3.8 GT 306hp $38,295.00. 3.8L V6 Engine 290hp $38,999.00

paiva
Download Presentation

BY: GRAEME MACPHAIL

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. HYUNDAI GENESIS BY: GRAEME MACPHAIL

  2. AGENDA • What is the Hyundai Genesis? • Why did Hyundai design it? • The Competition • Marketing Strategy behind Genesis

  3. THE GENESIS COUPE SEDAN 2.0 Turbo210hp$24,495.00 3.8 GT306hp$38,295.00 3.8L V6 Engine 290hp$38,999.00 4.6L V8 Engine375hp$49,999.00 In 2009, The Hyundai Genesis Sedan was named North American Car of the Year, a first for Hyundai.

  4. Why did Hyundai Make it? • Previously Lower End Consumer Perception Very Plain Designs "Hope you understand nothing's driveable and inexpensive" • Hit a new market • Sportier • More Luxurious • Create new competition for luxury companies

  5. THE COMPETITION BMW 3 Series Coupe Priced Between $44,000 to $55,000 230HP to 300HP (Roughly 20k more then Genesis Coupe) Infiniti G37S Price: $47,000 330HP (10K more then the Genesis Coupe) Lexus LS 460 4.6 L 380HP Price: $82,900 (30K more then Genesis Sedan) Mercedes-Benz E-Class E350 - $62,900 3.5L V6 – 268HP E550 – $73,200 5.5L V8 – 382HP(Roughly 20k more then Genesis Sedan)

  6. Marketing The Product • Hyundai put $80 Million in the Launch of Genesis • Hopes that the upscale product will improve sales on entire line • Appeal to a new demographic

  7. Sources: • http://www.hyundaicanada.com/Pages/showroom/showroom.aspx?model=Genesis%20Coupe • http://en.wikipedia.org/wiki/Hyundai_Motor_Company • http://infiniti.ca/en/g_coupe/models.html • http://www.hyundaicanada.com/Pages/showroom/showroom.aspx?model=Genesis%20Sedan • http://www.lexus.ca/lexus/experience/en/home/vehicles/ls/veh_group.jsp?series=ls • http://www.mercedes-benz.ca/index.cfm?id=3921 • www.caradvice.com.au/12998/hyundai-to-spend-80-million-on-genesis-marketing

More Related