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2nd Progress Test

2nd Progress Test. Friday, 24 Jan Group 1: 12.00 – 13.00 – Lecture hall ? Group 2: 13.00 – 14.00 – Lecture hall 24 TWO SEGMENTS: 9 business topics 4 types of business letters / e-mails. 2nd Progress Test. Business topics (RB, p 1): Entrepreneurship (+ Business Plan) Company structure

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2nd Progress Test

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  1. 2nd Progress Test Friday, 24 Jan Group 1: 12.00 – 13.00 – Lecture hall ? Group 2: 13.00 – 14.00 – Lecture hall 24 TWO SEGMENTS: 9 business topics 4 types of business letters / e-mails

  2. 2nd Progress Test Business topics (RB, p 1): • Entrepreneurship (+ Business Plan) • Company structure • Management • Work and motivation • Labour relations • Recruitment BUSINESS CORRESPONDENCE • Marketing: Application • Products Enquiry • Marketing Complaint • Advertising Apology

  3. Types of exercises you can expect in PT2: • Read the definition/explanation and provide the right term • Match words to create strong word partherships and use the expressions to write about a (given) topic • Complete the text by filling in the missing words • Fill in the missing prepositions • Find the odd one out & explain your answer • Explain a sentence/phrase in your own words (paraphrase) • Compare X and Y • Discuss advantages and disadvantages of X • Translate (key terms) into or from Croatian Business topics(40 pts) • Write a business letter / e-mail (20 pts)

  4. Pls, submit your letter of inquiry

  5. Letter of complaint • → RB, p 77 • Check out phrases on p 79 • P 82, exercises 11 & 12 • Exchange readers and compare • TASK

  6. Letter of apology • → RB, p 78 • p 82, exercises 13 & 14 HW: • Write a letter of apology, RB p 78 (TASK) • Study RB pp 67 – 80 • Do all tasks on pp 81-82 • Revision: QUIZ (p 84) For additional practice ... ...pick any number of the tasks on pp 81-82 & develop them into complete letters / emails.

  7. Marketing, revision

  8. What is ....? (Round 1) market opportunity • Possibility of filling unsatisfied needs in sectors in which a company can profitably produce goods or services • A promise by a manufacturer or seller to repair or replace defective goods during a certain period of time • Product attributes: quality, price, reliability • A small specialized, but profitable market segment • The possibility of paying for a product over an extended period of time • The standard pattern of sales of a product over the period that it is marketed • The set of beliefs that the public at large holds of an organization • Dividing a market into distinct groups of buyers who have different requirements or buying habits warranty / guarantee product features niche credit facilities product life cycle image market segmentation

  9. What is ....? (Round 2) to launch • To introduce a new product into the market • The extent to which an activity provides financial gain • The sales of a company expressed as a percentage of total sales in a given market • All the companies or individuals involved in moving a product from the producer to the consumer • Wrappers & containers in which products are sold • Consumers who buy various competing products rather than being loyal to a particular brand • Collecting, analysing & reporting data relevant to a specific marketing situation (eg. a new product) • An idea for a new product, which is tested with target consumers before the actual product is developed profitability market share distributionchannel packaging brand switching market research productconcept

  10. A break! • http://www.youtube.com/embed/pfxB5ut-KTs?rel=0

  11. What do they have in common? • wall paintings, billboards, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts and their handles (grabertising), web popups, skywriting, bus stop benches, human billboards, magazines, newspapers,sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets,the opening section of streaming audio and video, posters, the backs of event tickets, supermarket receipts • http://www.articlesbase.com/advertising-articles

  12. Could be used as commercial advertising media • wall paintings, billboards, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts and their handles (grabertising), web popups, skywriting, bus stop benches, human billboards, magazines, newspapers,sides of buses, banners attached to or sides of airplanes ("logojets"), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets,the opening section of streaming audio and video, posters, the backs of event tickets, supermarket receipts • http://www.articlesbase.com/advertising-articles→ MK, 69

  13. MARKETING MIX PRODUCT PRICE PLACE PROMOTION PROMOTION MIX ADVERTISING PUBLIC PERSONAL SALES RELATIONS SELLING PROMOTION

  14. ADVERTISING • MK, p 69

  15. Advertising and viral marketing(MK, p. 69) Paragraph 1 – Heading: Explain: • 2 things advertising does (inform, persuade...) Underline: 3 things a client company gives the advertising agency 1. b _ _ _ _ t 2. b _ _ _ f 3. advertising s _ _ _ _ _ _ y (message) 2 things the agency does 1. creates a_s 2. develops a m_ _ _ a plan

  16. Paragraph 2 – heading: Underline • Three strategies of advertising spending: • spending a f _ _ _ _ p _ _ _ _ _ _ _ _ _ of c _ _ _ _ _ _ sales r _ _ _ _ _ _ • spending as much as the c _ _ _ _ _ _ _ _ _ _ • increasing c _ _ _ _ _ _ spending to increase s _ _ _ _ Explain: comparative parity method True or false: Creative and expensive advertising campaigns lead to increased sales.

  17. PARAGRAPH THREE – Heading? Explain: Why is advertising considered essential for launching new consumer products? (advertising + s_ _ _ _ p _ _ _ _ _ _ _ _ _ generate the i _ _ _ _ _ _ t _ _ _ _) Provide synonyms for generate: List examples of sales promotions: 1. Free s _ _ _ _ _ _ 2. Price r _ _ _ _ _ _ _ _ _ 3. C _ _ _ _ _ _ _ _ _ _ _ List the 3 drawbacks of traditional advertising:

  18. FINISH. Advertising… • informs… • persuades… • helps launch… • generates the initial trial… • should lead to increased… • should reach…

  19. Pg 4 – heading? The best form of advertising: a) word-to-mouth advertising b) word-of-mouth advertising c) mouth-to-mouth advertising Explain x ! Answer: What is viral marketing? What is a P2P network? Explain: Viral marketing... creates a buzz... Name several strategies of viral marketing. Compare: viral marketing with word-of-mouth advertising

  20. HW: p 70 • Comprehension (read and answer the questions in writing) • Vocabulary – find the words in the text that mean the following • Discussion, p 71: classify advertising and sales promotion techniques. Look at your answers. Do you think advertising and promotions work?

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