1 / 10

NTMC Conference

NTMC Conference. March 2012. Agenda. Staples Overview Our Customer Brand Positioning Print Program Q&A. Staples Overview. Invented office supply superstore concept in 1986 World’s largest office products company $25 billion in sales

ozzy
Download Presentation

NTMC Conference

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NTMC Conference March 2012

  2. Agenda • Staples Overview • Our Customer • Brand Positioning • Print Program • Q&A

  3. Staples Overview • Invented office supply superstore concept in 1986 • World’s largest office products company • $25 billion in sales • North American Retail, North American Delivery, International • 90,000 Associates, serving 26 countries • Serve customers worldwide through 2,000+ superstores, e-commerce, catalogs and contract businesses

  4. Office Supply History • 25 years ago, there were only two ways to buy office supplies: • Contract Stationers • Corner Store $0.86 $3.68

  5. Employs less than 20 employees Responsible for purchase of office supplies Owner or Office Manager Higher income and education level Primary target Home office, 2+ computers in home Higher income and education level Secondary target Primary emphasis during Back to School and Holiday Key Retail Customer Segments Home Office Small Business

  6. Staples Easy Brand Promise We Bring Easy To Your Office

  7. Fair prices Broad selection Great locations Retail Courteous and helpful associates Easy to find what you need First choice items in-stock Fast checkout Why Easy? “Antes” for Staples Easy “Triggers” for Staples • Delivery • Easy to shop and buy • Next Day perfect order • Make it right for the customer

  8. Media Team The Staples Media Team: • Partners with 600+ newspapers nationwide • Negotiates contracts • Recommends newspapers and print products • Optimizes distribution Mansi Media: • Executes and confirms insertion orders • Receives and reconciles all invoices; handles billing issues

  9. Print Program • Consists of Circulars and some ROP • FSI focus around Grand Openings • Circulars flighted based on seasonality and previous year performance • Testing ROP • Newspapers chosen based on the following: • Paid, daily circulation • Coverage around store’s trade area • Strong editorial • Opt in products given strong consideration if >4% incremental coverage • Consider multi-year contracts • Create “win-win” for both Staples and the newspaper

  10. How can we best work together? • Strong stewardship of the Staples account • Help us achieve our positioning and distribution requirements • Initiate updates on insertion orders (rate/quantity) • Quick response • Flexibility and innovation—the business climate has changed and newspapers need to adapt • Keep Staples informed of industry trends and changes at the newspaper • Including competitive climate

More Related