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Building global tourism governance

Building global tourism governance. Javier Blanco Herranz Executive Director of Affiliate Members. 32nd Annual Hotel Conference. CYPRUS HOTEL ASSOCIATION. Thursday 25 February 2010. Nicosia. Presentation outline Current situation of world tourism New context for tourism Tourism governance

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Building global tourism governance

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  1. Building global tourism governance Javier Blanco Herranz Executive Director of Affiliate Members 32nd Annual Hotel Conference. CYPRUS HOTEL ASSOCIATION. Thursday 25 February 2010. Nicosia

  2. Presentation outline • Current situation of world tourism • New context for tourism • Tourism governance • UNWTO responses

  3. 2009 International tourism results and prospects for 2010

  4. 2009: -4 % One of the toughest years

  5. Return to growth at the end of 2009 2008 2009 +2% -4% Easter (April) Easter (March) +6% -1% -10% -7% -2% +2% Source: World Tourism Organization (UNWTO)

  6. International Tourism: Only Africa grows

  7. Forecasts for 2010

  8. UNWTO Panel of Tourism Experts: Regaining confidence

  9. International Tourism: Return to growth in 2010 Forecast 2010: 3% to 4% Change (%) Source: World Tourism Organization (UNWTO)

  10. International Tourism 2009 – full year forecast Source: World Tourism Organization (UNWTO)

  11. 2010: Growth and transformation 1 2 Moderate confidence in growth A year to establish strategies for success

  12. New context: 1 2 • Information management • Use of technology: increased competitiveness / productivity (cost reduction) Increased customer decision power Customers have changed, so businesses must change too

  13. Success factors: 1. Sharing knowledge 2. Public-private sector cooperation 3. Sustainability

  14. What is governance?

  15. A system of values, policies, processes and behaviours…

  16. …to manage economic, social and political issues…

  17. …between governments and society…

  18. …at many different levels…

  19. …orientated toward a common good.

  20. Governance in tourism Why?

  21. UN Millenium Development Goals 1 2 3 4 Ethical tourism, Social cohesion and reducing inequalities Contributing to growth.

  22. What’s the “golden formula”? • Integrate the best values with the best management

  23. Tourism governance How?

  24. Through public-private cooperation

  25. Conditions for public–private cooperation

  26. Will and capability to find common ground among diverse interests 1 2 • Quality institutions that ensure: • Leadership • Basic regulations • Participation • Pragmatism • Evaluation

  27. …restoring confidence

  28. The role of UNWTO

  29. …Central position to lead and manage the challenges of tourism globalization…

  30. …especially in uncertain times….

  31. Networks: • Civil society • Other organizations • Private sector • UNWTO • States • Global tourism governance

  32. UNWTO response to the economic crisis: “Roadmap for Recovery”

  33. A product of public-private cooperation with a wide consensus 1 2 Support and stimulus for the global economy and the tourism sector

  34. How is it implemented?

  35. 1 At supranational level 2 At national level

  36. The UNWTO Affiliate Members: Globalized and advanced organizations 403 members accross 5 continents. CYPRUS HOTEL ASSOCIATION HIGHER HOTEL INSTITUTE

  37. We’re not able to predict exactly what the global tourism landscape will look like after the crisis, but things will change, the process of change has started and the future won’t be the same.

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