Building Community Tourism
Download
1 / 34

Building Community Tourism Strategic Partnerships - PowerPoint PPT Presentation


  • 264 Views
  • Updated On :

Building Community Tourism Strategic Partnerships The 1 st IIPT Caribbean Community Tourism Conference Presented By Dr. Peter W. Williams, Director Centre for Tourism Policy and Research Simon Fraser University The Competitive Challenge industry transformation

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Building Community Tourism Strategic Partnerships' - Ava


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

Building Community TourismStrategic Partnerships

The 1st IIPT Caribbean Community Tourism Conference

Presented By

Dr. Peter W. Williams, Director

Centre for Tourism Policy and Research

Simon Fraser University


Strategic partnerships for meeting the competition l.jpg

The Competitive Challenge

industry transformation

competing for opportunity share

Strategic Partnerships For MeetingThe Competition




Strategic partnership goals l.jpg
Strategic Partnership Goals

  • Improve community support

  • Improve economies of scale

  • Improve product options

  • Improve market support


Sample tourism partnerships l.jpg

Sample Tourism Partnerships

“to improve the competitiveness of small to medium-sized firms in the global tourism market through strategic partnerships which provide a sustainable competitive advantage”

The Canadian Tourism Commission Product Clubs


Independent innkeepers product club l.jpg
Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

“offering not only the best in accommodation and cuisine, but also cultural, recreational and entertainment experiences”


Independent innkeepers product club10 l.jpg
Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

Partners:

Intra-Sectoral:

  • 25 independent inns


Slide13 l.jpg

Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • 25 independent inns

  • protected natural areas

  • festivals

  • wineries


Slide15 l.jpg

Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • 25 independent inns

  • protected natural areas

  • festivals

  • wineries

  • watersport outfitters

  • cycling tour operators

  • craft artisans

  • antique retailers

  • universities

  • golf courses


Slide17 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

  • Niagara region wineries


Slide19 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers


Slide21 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers

  • Cuisine providers


Slide23 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers

  • Cuisine providers

  • Culture leisure providers


Slide25 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers

  • Cuisine providers

  • Culture leisure providers

  • Retail providers


Slide27 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers

  • Cuisine providers

  • Culture leisure providers

  • Retail providers

  • Festival providers


Slide29 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers

  • Cuisine providers

  • Culture leisure providers

  • Retail providers

  • Festival providers

  • Cycling providers


Slide31 l.jpg

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries

  • Accommodation providers

  • Cuisine providers

  • Culture leisure providers

  • Retail providers

  • Festival providers

  • Cycling providers

  • Farmers’ markets


Strategic partnership traits l.jpg
Strategic Partnership Traits

  • Competitive within their industry

  • Willing to share resources

  • Willing to share best practices

  • Willing to link strategic strengths

  • Demonstrate credibility/integrity