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Building Community Tourism Strategic Partnerships The 1 st IIPT Caribbean Community Tourism Conference Presented By Dr. Peter W. Williams, Director Centre for Tourism Policy and Research Simon Fraser University The Competitive Challenge industry transformation

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slide1

Building Community TourismStrategic Partnerships

The 1st IIPT Caribbean Community Tourism Conference

Presented By

Dr. Peter W. Williams, Director

Centre for Tourism Policy and Research

Simon Fraser University

strategic partnerships for meeting the competition
The Competitive Challenge

industry transformation

competing for opportunity share

Strategic Partnerships For MeetingThe Competition
strategic partnership goals
Strategic Partnership Goals
  • Improve community support
  • Improve economies of scale
  • Improve product options
  • Improve market support
sample tourism partnerships

Sample Tourism Partnerships

“to improve the competitiveness of small to medium-sized firms in the global tourism market through strategic partnerships which provide a sustainable competitive advantage”

The Canadian Tourism Commission Product Clubs

independent innkeepers product club
Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

“offering not only the best in accommodation and cuisine, but also cultural, recreational and entertainment experiences”

independent innkeepers product club10
Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

Partners:

Intra-Sectoral:

  • 25 independent inns
slide13

Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • 25 independent inns
  • protected natural areas
  • festivals
  • wineries
slide15

Independent Innkeepers Product Club

Theme:

Eco-Cultural Tourism

Goal:

Position Inns as Eco-Cultural Experiences

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • 25 independent inns
  • protected natural areas
  • festivals
  • wineries
  • watersport outfitters
  • cycling tour operators
  • craft artisans
  • antique retailers
  • universities
  • golf courses
slide17

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

  • Niagara region wineries
slide19

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
slide21

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
  • Cuisine providers
slide23

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
  • Cuisine providers
  • Culture leisure providers
slide25

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
  • Cuisine providers
  • Culture leisure providers
  • Retail providers
slide27

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
  • Cuisine providers
  • Culture leisure providers
  • Retail providers
  • Festival providers
slide29

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
  • Cuisine providers
  • Culture leisure providers
  • Retail providers
  • Festival providers
  • Cycling providers
slide31

Niagara Wine Route

Theme:

Wine and Culinary Tourism

Goal:

Increase Length of Stay and Visitor Spending

Partners:

Intra-Sectoral:

Inter-Sectoral:

  • Niagara region wineries
  • Accommodation providers
  • Cuisine providers
  • Culture leisure providers
  • Retail providers
  • Festival providers
  • Cycling providers
  • Farmers’ markets
strategic partnership traits
Strategic Partnership Traits
  • Competitive within their industry
  • Willing to share resources
  • Willing to share best practices
  • Willing to link strategic strengths
  • Demonstrate credibility/integrity