CHAPTER. 1234 0001 897251 00000. Marketing Decision Support Systems and Business Intelligence. 7. 7-2. Value of the Marketing Decision Support System. Marketing Decision Support Systems are more cost effective than collecting primary data.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
1234 0001 897251 00000
Marketing Decision Support Systems and Business Intelligence
Transactional data refers to:
A GIS is a spatial modeling technique. It allows us to capture, encode, edit, analyze, compose and display data in a spatial format organized or “layered” into a map format.
The following eight sources are used to capture data for a business intelligence program: