1 / 16

Proudly Serving the Human Resources Community!

Join Stan Lasater, a four-time CEA award winner with 20 years of recruitment advertising experience, as he shares insights into effective recruitment strategies. Learn about market research, integrated marketing, and campaign development tailored to attract quality candidates. Discover the importance of utilizing social media, enhancing employment branding, and revitalizing referral programs. With nearly 60 years of combined experience at AXXIS, we offer comprehensive services designed to strengthen your recruitment efforts, enhance retention, and build a diverse talent pipeline.

otto
Download Presentation

Proudly Serving the Human Resources Community!

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Proudly Serving the Human Resources Community!

  2. INTRODUCTION Market Research & Analysis Media Planning Campaign Development Worldwide Ad Placement Contract & Rate Negotiations Build/consult to create Integrated Marketing Strategies Special Event Coordination Public Relations Referral & Retention Programs College Recruitment Diversity Strategies And much more!!!!! Stan Lasater • 20 years experience in Recruitment Advertising • 4 time CEA award winner • Experience with local and national accounts • Extensive client service experience • Proactive approach to cost-containment, metrics and alternative media

  3. ABOUT AXXIS • Nearly 60 years combined recruitment advertising experience • Experience with national and local accounts • Specialize in Recruitment Advertising • Internal • External • Public Relations • Full-service offices

  4. Top Trends for 2009

  5. TOP 12 SITES IN THE US HOW EFFECTIVE IS YOUR STRATEGY? • GOOGLE • YAHOO • MYSPACE • YOUTUBE • FACEBOOK • LIVE • MSN • WIKIPEDIA • EBAY • AOL • CRAIGSLIST • BLOGGER

  6. UPGRADING EMPLOYMENT BRAND • Strengthen corporate message • Increase/diversify media coverage • Study competitive intelligence • Increase visibility online • Counter any “negative” employment brand

  7. REVIVE YOUR REFERRAL PROGRAM • Typically highest volume of applicants • Assists with increased retention Ensure program success: • Make sure rewards are comprehensive, visible and immediate • Encourage current employees to leverage social networking. Classified Intelligence (July 2008) ERP is 20% more effective than job boards such as Monster, CareerBuilder and Dice

  8. FOCUS ON QUALITY HIRES • Improve quality hire metrics • Create retention program • Identify sources for quality candidates • Social networking • Associations/organizations • College programs (i.e. Pharmacy, engineering, etc.)

  9. UPGRADING SUCCESSION PLANNING Large-scale group of retirees on horizon • Replacing retirees • Build pipeline • Mentoring programs • Fast-track leadership • Target highly skilled (Six Sigma, MBA, etc)

  10. UTILIZE SOCIAL NETWORKING SITES • LinkedIn • Facebook • Myspace • Twitter • Meetup Search: • Geographic • Demographic • Skill sets / interests • Associations/Affiliations Fast Facts: LinkedIn: 216th most visited site. More than 25 million workers Facebook: 5th most visited Web site in the world 62 million individual profiles inside the site # 1 site in the world for photos, with more than 14 million new images uploaded every day Myspace: 7th most visited site, over 300 million accounts.

  11. SOCIAL NETWORKING CONTINUED The Most Popular Web Sites Among College Students Emarketer.com (2008) asked students ages 18-24 to name their top three favorite Web sites. • Among the MEN, Facebook ranked # 1 (60%) – beating both YouTube and Google (28% each). • Among the WOMEN, Facebook ranked # 1 (74%) – beating YouTube and Google as well. (MySpace came in at # 6 with 11%.)

  12. UTILIZING VIDEO • Can show corporate culture • Video is the Internets fastest growing communication medium • Careerbuilder • Monster • Youtube – Not quite 4 years old and already the 3rd most visited site in the world. • Social Networking Sites “Bayfront Health System’s Nursing Staff was named best nursing team in the state” Florida Governor, Jeb Bush

  13. BLOGGING • Recruiting – Highlight openings, discuss culture and upcoming opportunities • Q & A – interact with potential applicants • Identify key employees – Allow star employees to author and contribute articles, letters from CEO, etc • Company is “real” • Company is “approachable”

  14. REVITALIZING CORPORATE JOBS PAGE • Typically #1 visited page on corporate website • Drive traffic to careers section via print and online • Add information to personalize experience • Online Chat • Virtual Open House • Benefits • Video • Testimonials • Blogs Real Heroes. Real Stories!

  15. JOIN HR NETWORKS • Online Networks: • Local HR Networking Group – RNG Tampa • Corp Recruiters – 8,300 corporate recruiters nationally • LinkedHR - over 58,000 HR professionals • Daily Email Digest and Discussion Forums • HR Blogs: • Cheezehead • CareerHub • SixDegrees from Dave

  16. Thank you!Stan Lasater – Tampastan@ads4hr.com813-236-4858, ext 205

More Related