Chapter Six Marketing Research On The Internet The Internet and MR Who uses the Internet and for what purposes Primary data collection on the Net Secondary data collection on the Net The Global Village Marshal McLuhan (1911-1980): communications visionary Global Traffic Index:
On The Internet
Intelligent software that keeps an eye on topics and sites of importance for an individual. They deliver information and alert when developments require attention. Besides monitoring activities, agents can search the Web and combine the information of very different information sources.