tourist behavior pattern and market profiles
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TOURIST BEHAVIOR PATTERN AND MARKET PROFILES Japanese more than 12 million travelers a year less than 3\% visit the Philippines travel in package tours More repeaters than first timers Speak very little English Wants Japanese food 4 to 5 days program only

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tourist behavior pattern and market profiles
TOURIST BEHAVIOR PATTERN AND MARKET PROFILES
  • Japanese
    • more than 12 million travelers a year
    • less than 3% visit the Philippines
    • travel in package tours
    • More repeaters than first timers
    • Speak very little English
    • Wants Japanese food
    • 4 to 5 days program only
    • Average age of travelers in their early 40’s
cont japanese
Cont.. Japanese
  • Tipping is not practiced in Japan
  • Considers Philippines value for money
  • Loves Philippines seafood
  • Very safety-conscious (peace and order)
  • Time and health conscious
  • Office ladies newest travel trend setter
  • Workaholics, bath-consciousness, groupism, consensus mindedness, face-consciousness Epicurean dependency, ceremonial animal, defenseless Japanese, modest people
koreans
Koreans
  • More are now traveling
  • Usually on multi-destination packages
  • More male than female travelers
  • Travel in package tours
  • Speak very little English
  • Wants Korean food
  • 4 to 5 days program only
  • Average age of travelers in their 50’s
  • Tipping is not practiced in Korea
  • Loves Philippine seafood
  • Very safety, time and health conscious
taiwanese
Taiwanese
  • More are traveling every year with their fast economic development
  • More male than female travelers
  • Travel on package tours
  • Speak very little English
  • Wants Chinese food
  • 4 to 5 days program only
  • Tipping practiced and pre-oriented
  • Loves Philippine seafood
  • Very safety, time and health conscious
  • Love to shop for Philippine specialties/delicacies
hong kong
Hong Kong
  • Travel in cheap package tours with high hotel standards
  • Count every centavo
  • Very meticulous with Chinese food without coconut oil
  • Up to 6 days program
  • Average age of travelers in their 30’s
  • Tipping is pre-oriented in Hong Kong
cont hong kong
Cont…Hong Kong
  • Considers Philippines value for money
  • Loves Philippine seafood
  • Very safety, time and health conscious
  • Go shopping in big department stores
singapore
Singapore
  • Travel in cheap package tours with high hotel standards
  • Count every centavo
  • Speak English
  • Love to eat hot and spicy foods – check no beef or pork?
  • Up to 5 days tour program
  • Average age of travelers in their 40’s
  • Conscious in tipping
cont singapore
Cont… Singapore
  • Loves Philippine seafood
  • Very safety conscious ( peace and order)
  • Time and health conscious
  • Go shopping in big department stores
  • Buys a lot of Philippine specialties & delicacies
  • Always compare host country with home
malaysian indonesians
Malaysian, Indonesians
  • Love to travel in package tours if ethnic Chinese
  • Speak English
  • Love chilies and spicy foods – no pork?
  • Up to 6 days program
  • Average age of travelers in their 40’s
  • Knows how to tip
  • Considers Philippines value for money
cont malaysians indonesians
Cont… Malaysians, Indonesians
  • Love Philippine seafood
  • Very safety, time and health conscious
  • Go shopping in big department stores
  • Buy lots of Philippine specialties and delicacies
thais
Thais
  • Do not speak English
  • Travel on multi-destination package tour
  • Chilies & spicy food is their main concern in dining – no beef?
  • Tipping is pre-oriented
  • Travelers basically ethnic than Chinese
  • Travelers in their 50’s
central asia china
Central Asia & China
  • Mainland Chinese
    • Travel in package tours with regular hotel standards but expect amenities in 3 stars hotel rooms like what they have in China
    • Count every centavos
    • Speak very little English
    • Very meticulous with Chinese food
    • Up to 6 days program
    • Average age of travelers in their 50’s
cont mainland chinese
Cont… Mainland Chinese
  • Tipping is pre-oriented
  • Considers Philippines value for money
  • love Philippine seafood
  • Very safety, time and health conscious
  • Usually have local Chinese contacts or association for their activities
indians
Indians
  • Travel in cheap package tours with high hotel standards
  • Count every centavo
  • Speak very accented English
  • Very meticulous with food – chilies & curries – no beef?
  • Up to 6 days program
  • Average age of travelers in their 40’s
cont indians
Cont… Indians
  • Tipping is on a case-to-case basis
  • Considers Philippine value for money
  • Love Philippine seafood
  • Very safety, time and health conscious
  • Go shopping under the bridge (Quiapo)
european market
EUROPEAN MARKET
  • British
    • Travel in package tours with high hotel standards
    • Count every centavo
    • Up to 15 days
    • Average age of travelers in their 50’s
    • Knows how to tip
    • Considers Philippines value for money
    • Love Philippines seafood
cont british
Cont…British
  • Very safety, time and health conscious
  • Go for beach holidays and love the sun
  • Lager drinkers
  • Quite eccentric (odd behavior)
  • Love to play with words in speaking
french
French
  • Travel in package tours with high hotel standards
  • Up to 15 days program
  • Nationalistic – speak French even if they know how to speak English
  • Average age of travelers in their 40’s
  • Knows how to tip
  • Considers Philippines value for money
cont french
Cont… French
  • Very safety, time and health conscious
  • Go for beach holidays & love the sun
  • Gastronome
  • Wine should always be available in their meals
germans
Germans
  • Travel in package tours
  • Knows very little English
  • Wants to do what the locals do
  • Up to 3 weeks program
  • Average age of travelers in their 50’s
  • Knows how to tip
  • Make sure everything mentioned in the brochure is included in the package
cont germans
Cont… Germans
  • Considers Philippines value for money
  • Love Philippine beer and more on meat than seafood
  • Very time conscious
  • Go for more cultural aspect of the tour
italians
Italians
  • Travel in package tours
  • Knows very little English
  • Wants to do what the locals do
  • Up to 3 weeks program
  • Average age of travelers in their 50’s
  • Knows how to tip
  • Considers Philippines value for money
cont italians
Cont… Italians
  • Love Philippine beer and prefer more meat than seafood
  • Very time conscious
  • Sun lovers
  • Go for more cultural aspect of the tour
  • Be sure to include every detail of a tour as per itinerary
eastern europe
EASTERN EUROPE
  • Filthy rich to those who can afford to travel
  • Very particular about their shopping
  • Like most Germans – beer is their water
  • Very time conscious of other people but not themselves
  • Speak English
middle east
Middle East
  • Arabs
    • Travel individually
    • Speak English
    • Accommodations with cooking facilities
    • Very generous with tips but only while supply lasts
    • Average age of travelers value for money
    • Love Philippines seafood
cont arabs
Cont… Arabs
  • Considers Philippines value for money
  • Love Philippine seafood
  • Very safety ( peace & order)
  • Time is relative, they’re on vacation
  • Be sure to arrange payment before service
  • Many have not seen rain at all
israeli
Israeli
  • Travel in groups
  • Very daring ( safety if an important concern)
  • Very particular about the food they eat
  • Do not expect to give any tip
  • Be prepared to haggle up to the last cent on optional tours
  • Time conscious
  • Always looking for a bargain and business opportunities
africa
Africa
  • Travel individually
  • Stays in pension and 3 star-hotel
  • Very daring with safety concern
  • Very particular about the food they eat
  • Don’t expect to give any tip
  • Haggling for the cheapest price for optional tours
  • Always looking for a bargain & business opportunities
north america
NORTH AMERICA
  • CANADIANS & AMERICANS
    • More senior travelers
    • Travel in package tours
    • More repeaters than first timers/war memorials
    • Wants continental food/mcdonald’s & diners type of food or classy
    • 4 to 5 days program only
cont canadians americans
Cont…Canadians/Americans
  • Tipping is 19-15% by practice
  • Considers Philippine value for money
  • Love Philippine seafood
  • Very, safety, time & health conscious
  • Wants everything like home, - hot & cold showers, aircon rooms, no pests or insects in the room, everything must work
south america
South America
  • More couples as travelers
  • Travel in package tours
  • More first timers
  • Speak Spanish or Portuguese
  • Wants meat as main course
  • 4 to 5 days program only
  • Average age of travelers in their 50’s
cont south america
Cont… South America
  • Generous in tipping
  • Considers Philippine value for money
  • Very safety, time and health conscious
central america
Central America
  • More couple travelers
  • Travel in package tours
  • More first timers
  • Speak Spanish or Portuguese
  • Wants meat as main course
  • 4 to 5 days program only
  • Average age of travelers in their 50’s
  • Generous in tipping
  • Very safety, time & health conscious
australians new zealanders
Australians & New Zealanders
  • FIT travelers
  • Wants to do what the locals do
  • Tips are given based on service rendered
  • Beer drinkers
  • Considers Philippines value for money
  • Shoppers of essential goods and very few handicrafts
  • Good, clean beds in rooms are ok
pacific islanders
Pacific Islanders
  • Looks very much like us
  • Go for cosmopolitan lifestyle
  • Island type of cuisine will do ( fish & coconuts)
  • Shopping for essentials – go for big department stores
  • Look for value accommodation
filipinos
Filipinos
  • Big tippers
  • Easier to relate with
  • Happy go lucky
  • Fun lover
  • Go for good accommodations, low-end budget
  • Loves good food
  • Music lover
  • Afraid of getting tan – hates the sun
  • Love to be pampered, love bargains
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