slide1 l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Indian Tourist Market PowerPoint Presentation
Download Presentation
Indian Tourist Market

Loading in 2 Seconds...

play fullscreen
1 / 17

Indian Tourist Market - PowerPoint PPT Presentation


  • 416 Views
  • Uploaded on

Indian Tourist Market. Global Outbound Indian Tourists 2001-2006. Top Destinations for Indian Tourists (2007). Purpose of Visit. Places of Origin. Indian Tourists to Thailand. Gender Male : 75% Female: 25% Frequency of Visit First Visit: 47.60% Revisit 52.40%

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Indian Tourist Market' - Melvin


Download Now An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
indian tourist profile 2006

Gender

Male : 75%

Female: 25%

  • Frequency of Visit

First Visit: 47.60%

Revisit 52.40%

  • Travel Arrangement

Group Tour 40.08%

Non Group Tour 59.92%

Indian Tourist Profile (2006)
top destinations in thailand

Bangkok, Pattaya, Phuket,

Phang-Nga, Krabi, Chiangmai

  • Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai
Top Destinations in Thailand
places of origin10

New Delhi

  • Mumbai
  • Kolkata
  • Bangalore
  • Chennai
Places of Origin
activities

Shopping

  • Sight-seeing
  • Theme Park
  • Dinner Cruise
Activities
growing segments

Medical

  • Wedding-Honeymoon
  • Filming (IIFA as a big push)
  • MICE
Growing Segments
positive factors

Push Factors

    • Fast Growing Indian Economy
    • More Flight Connections (TG , Indian Air, Jet Airways, Air India Express)
  • Pull Factors
    • ‘Value for Money’ Destination
    • Variety of Attractions
    • Cultural Links
    • TAT’s Pro-Active Marketing
Positive Factors
obstacles for further market development

Attitude

  • Communication
  • Lack of Indian Food Outlets
  • Insufficient Airline Seat Capacity (More seats- flights, new routes promised by TG)
  • Competitiveness (Destinations within India – Other countries)
Obstacles for Further Market Development
behaviour

Family oriented

  • Highly price sensitive
  • Emphasis specific dietary preferences
  • Want a fun & activity filled holiday
  • Elite Indian will look for luxury & comfort
Behaviour