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THE JOURNEY TO LEADERSHIP Dealer Opportunities with Mahindra USA THE MAHINDRA STORY 1945 Mahindra is formed to assemble Willy’s jeeps. 1963 Mahindra forms a joint venture with International Harvester to manufacture tractors and develops the B275. THE MAHINDRA STORY

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the journey to leadership

THE JOURNEY TO LEADERSHIP

Dealer Opportunities

with Mahindra USA

the mahindra story
THE MAHINDRA STORY
  • 1945 Mahindra is formed to assemble Willy’s jeeps.
  • 1963 Mahindra forms a joint venture with International Harvester to manufacture tractors and develops the B275.
the mahindra story3
THE MAHINDRA STORY
  • 1983 Mahindra becomes the market share leader in India, world’s largest tractor market.
  • 1996 Mahindra forms a joint venture with Ford Motor Co. to manufacture European passenger vehicles.
  • 2003 Mahindra becomes the first tractor company outside of Japan to win the Deming Application Prize for outstanding performance in total quality management practices
  • 2004 Mahindra forms joint venture with Renault

to manufacture cars for the Indian market

the mahindra story4
THE MAHINDRA STORY
  • TODAY Mahindra & Mahindra and Mahindra USA are part of the Mahindra group, a multi-billion dollar, multi-national corporation involved in such operations as auto and tractor manufacturing to telecommunications.
the mahindra story5
THE MAHINDRA STORY
  • TODAY Mahindra is the 8th largest corporation in India.
  • TODAY Mahindra ranks among the largest tractor companies in the world with over a million tractors sold.
the mahindra story6
THE MAHINDRA STORY
  • TODAY Since 1983, Mahindra has been the number one selling tractor in India, the largest tractor market in the world.
the mahindra story7
THE MAHINDRA STORY
  • Mahindra & Mahindra has highly efficient, modern manufacturing plants that are ISO 9001 and QS-9000 certified, with an annual production capacity of 110,000 tractors.
  • Mahindra was the first tractor company in the world to receive the Application Prize for Total Quality Management in all business operations – the “Nobel Prize of Manufacturing”
  • Mahindra exports tractors to 10 countries including the USA, Turkey, & South Africa.
mahindra usa tomball texas growing to meet your needs
MAHINDRA USA, TOMBALL, TEXASGROWING TO MEET YOUR NEEDS

Today

1999

Tripled Production Bays and Loading Facilities

mahindra usa
MAHINDRA USA
  • Facilities Expansion
    • New parts warehouse tripled space
      • Multimillion dollar parts inventory
      • Available delivery of parts in 24 hours
    • Second assembly and distribution center
      • Located in Calhoun, GA
    • Third distribution facility
      • Located in Red Bluff, CA
tractors
TRACTORS
  • Product Quality
    • Committed to delivering “ready-to-sell” tractors
    • Continually improving product quality
      • MUSA final assembly of all tractor shipped set up
      • Pre-delivery Inspection (PDI)
      • Dynamometer testing
      • Road testing further ensuring product quality
2 wd 4 wd tractors to meet your customers requirements
2-WD & 4-WD TRACTORS TO MEET YOUR CUSTOMERS’ REQUIREMENTS
  • Will offer a full line of 20-75 HP tractors.
  • Including:
    • Front End Loaders
    • Backhoes
    • HST
    • Mid-Mount Mowers
    • Cabs
mahindra support to their dealers
MAHINDRA SUPPORT TO THEIR DEALERS
  • Special new dealer programs
  • Interest-free floor planning
  • Tractors shipped assembled and inspected for immediate sales
  • Low rate, non-recourse retail financing
  • Unlimited 50/50 co-op advertising
  • Specialized marketing assistance in key markets
mahindra support to their dealers13
MAHINDRA SUPPORT TO THEIR DEALERS
  • Parts delivery in 24 hours
  • Toll-free parts ordering via telephone or fax
  • No surcharge on emergency and breakdown orders
  • Toll-free phone number for technical support
mahindra support to their dealers14
MAHINDRA SUPPORT TO THEIR DEALERS
  • No charges for literature or other sales materials
success with mahindra

SUCCESS WITH MAHINDRA

Cultivate your Dreams