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Steven J. Jost Associate Director for Communications

Steven J. Jost Associate Director for Communications. State Data Center Conference October 14, 2010. Measuring America. In the next few months of 2010, we will release several different measures of the population: The 2009 1-year ACS estimates for places of 65,000 or more

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Steven J. Jost Associate Director for Communications

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  1. Steven J. Jost Associate Director for Communications State Data Center Conference October 14, 2010

  2. Measuring America In the next few months of 2010, we will release several different measures of the population: • The 2009 1-year ACS estimates for places of 65,000 or more • The demographic analysis estimates at the national level for 2010 • The 2005-2009 5-year ACS estimates for census tracts • The 2010 Census population counts for states

  3. A Key Table

  4. NEW COMMUNICATIONS CHALLENGES AHEAD

  5. ADCOM: New Research Initiatives 2014 Research and Development Contracts October 2010 – April 2011 • Second Iteration of the Census Barriers, Attitudes, and Motivators Survey (CBAMS II) • Census in Schools and Partnership Research • Web Discovery: Data Visualization and the Future of census.gov

  6. Building on 2010 Success Despite New Challenges White Only Nominal Cultural Mix Minority only

  7. Changing Look of TV Top 10 Rated TV Shows, 1950 - 2009 Mixed Culture Minority Only Nominal Minority White Only

  8. Top 10 Rated TV Shows, 1950 - 2009 Mixed Culture Minority Only Nominal Minority White Only

  9. Challenge: Making the Census Relevant in a Multicultural World Top 10 Rated TV Shows, 1950 - 2009 Mixed Culture Minority Only Nominal Minority White Only

  10. Challenge: Keeping Pace with a Changing World 2010 2000

  11. New Words Added in Last 10 Years • 82% = five categories • Technological • Environmental/Science • Political • Medical/Pharmaceutical • “Ethnic”

  12. The Web is Transforming How We Speak World Wide Web (2001) Upload (2005)

  13. Ecotourism (2001) Free-range (2008)

  14. Just war (2006) Waterboarding (2009)

  15. Self Medicate (2004) E. coli (2001)

  16. How does Census stay relevant in this growing cross-cultural environment? Telenovela (2003) Chicanismo (2007)

  17. PREPARING ADCOM FOR THE FUTURE

  18. The Other 9 Years

  19. Preparing ADCOM for the Future • Expanding trust in the Census Bureau • Redefining what we mean by “data user” • Making data more accessible – across diverse cultures/ethnicities • Leading innovation on data animation, visualization, and integration • Exploiting new communication mediums such as social media – in a multicultural world

  20. What will be the “go to” destination in the information economy?

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