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WBIX RADIO AM1060 STATION PROFILE - PowerPoint PPT Presentation

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WBIX RADIO AM1060 STATION PROFILE By Jim Harris Station Overview Format: Business/Financial News & Talk Financial, Lifestyle & Business News Full Stock Market Coverage In-Depth Capital Markets Key-Business-Financial-Political-Guests Ticker on the Tens-Market Alerts

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Presentation Transcript

Station Overview

  • Format: Business/Financial News & Talk
          • Financial, Lifestyle & Business News
          • Full Stock Market Coverage
          • In-Depth Capital Markets
          • Key-Business-Financial-Political-Guests
          • Ticker on the Tens-Market Alerts
          • Local/National/International News
          • Traffic-Weather-Sports
  • Power: 40,000 watts Days, 2,500 watts Nights
  • Launched: January 2001


  • Southern, NH
  • Eastern, MA
  • Northern, RI
  • 40,000 Watts Day
  • 2,500 Watts Night
Award winning, talk format. Personality driven featuring credible, experienced, business and financial experts.

Information partners: Dow Jones Reports, Boston Globe, Boston Herald,

CBS, Market Watch, NECN, Fox News, Metro Traffic, Etc.

Programming Lineup


52.4% A35-54

33.3% A55-65

Gender - 58.6% Male


46% College Grad

27% Advance Degree


39.9% Business Owner/Partner/Corp Officer

53.2 Banking/Finance/Stock Broker/Planners

14.4 Sales

Income - 33.8% $75K+

Audience Profile

39% are Key Influencers in Business Decisions

14.6 % are Opinion Leaders Asked to Recommend Bank

47% have Liquid Assets $100+

26.6% plan to Buy a Car/Van/Truck/Sport Utility nest 12 months

42.4 % plan to Remodel Home in next 12 months

47.7 % own Power Boat

43.9 % bank at Bank of America

Consumers & Influencers


WBIX Promotional Opportunities

  • Partnership with The Business Station AM 1060 WBIX and you can have:
    • On-air interview with key Announcer(s)
    • Sponsorship of key business programming features
    • Sponsorship of WBIX “Ticker on the Tens”
    • On-air and on-line announcements and information distribution
    • On air promotion merchandising the “Client Credo”
About WBIX

WBIXBusiness 1060 is THE business station in Boston delivering business content, for professionals and high end consumers, throughout the business day. Nearly five years old, our loyal audience continues to grow every day. We have penetrated the financial heart of New England and are well branded among Boston area business professionals.

Client message will reach one of the region’s largest collections of business professionals, a group that responds well to both branding and Life style messages. Boston’s Business 1060, WBIX delivers:

Active Consumers: WBIX listeners seek financial/business news and information. They work hard. They play hard. They live life to the fullest and they are actively listening. Thus your message is showcased in a truly front of mind commercial environment.

High Caliber Consumers: WBIX listeners are nearly twice as likely as average to be in Executive Management & more than three times as likely to be company President or CEO. These consumers have discretionary income.

Broad Range: WBIX’s 40,000 Watt Signal covers the entire Boston market & parts of NH, & RI.

Foreground Format: WBIX is a foreground format, providing business and financial information listeners need, keeping them tuned-in through breaks so that the Client message will not be missed.

Prime Day-Parts: WBIX broadcasts Business and Lifestyle Programming Mon – Sun

6a – 7p, capitalizing on prime business listening daytime hours.

wbix advertising rates
On-air and on line Commercial Rate quoted on request

Banner Advertisements $350/month

Rotation on the homepages and all linked pages from the site

Business 1060 AM Advertiser Directory Listing $250/month

Includes link to advertiser web-site or jump-page

1060 Communications Corp. 100 Mount Wayte Ave. Framingham, Ma 01702

. Call Jim Harris: 508-424-2567

WBIX Advertising Rates

Contact Information

Jim Harris

General Sales Manager

508-424-2567 x102

The Business Station AM 1060 WBIX