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Consumer Food Trends 2006 Heidi Boyd Hy-Vee Test Kitchen Food Trends Identify three recent food trends. How have these trends changed the “landscape” of America’s grocery stores? Has this changed the way you choose what to eat? Food Trends Less Sugar Whole Grain Products Water

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consumer food trends 2006

Consumer Food Trends 2006

Heidi Boyd

Hy-Vee Test Kitchen

food trends
Food Trends

Identify three recent food trends.

How have these trends changed the “landscape” of America’s grocery stores?

Has this changed the way you choose what to eat?

food trends3
Food Trends

Less Sugar

Whole Grain Products



Functional Food

Unique packaging/convenience

carbs came and went

Carbs Came and Went

When the Atkins obsession ended, companies had plenty of reformulated products – especially low sugar foods made with Splenda.

Splenda is everywhere.

whole grains are now the greatest thing since sliced bread
Whole Grains are now the greatest thing since sliced bread.
  • General Mills Cereal
  • Lipton Sides
  • Microwave Popcorn
  • Tropicana Pure Premium Essentials with Fiber. (1st oj with 3g/fiber/glass)
  • 1st ingredient needs to be Whole Wheat – Not Enriched Wheat Flour.
  • Wonder White Bread and Sara Lee Soft and Smooth Whole Grain Bread.
health and wellness
Health and Wellness
  • Cookie Monster as an advocate for healthy eating. “A Cookie is a Sometimes Food.”
  • Fruit cups and Salads at fast food restaurants.
  • Kellogg’s Healthy Beginnings.
heart health
Heart Health

Campbell’s Soup announced that it will slash salt content by up to 45%.

functional foods
Functional Foods
  • Food as Medicine.
  • More shoppers opting to use fortified foods than dietary supplements.
  • “Positive eating” continues to grow – 80% buy food because it contains desirable nutrition ingredients.
plant sterols
Plant Sterols –
  • Plant Sterols block the absorption of cholesterol in the intestines.
  • Nature Valley Healthy Heart Granola Bars.
  • Yoplait Healthy Heart Yogurt.
  • Minute Maid Heart Wise Orange Juice.
  • Smart Balance Margarine.
  • Morning Foods – Why?
soluble fiber
Soluble Fiber
  • Steel-Cut Oats – Popular now
    • Promoted by Oprah
    • Much higher in soluble fiber
    • When you cook oatmeal, it gets that gummy, gooey water before the oatmeal is finished cooking – that's soluble fiber.
  • Insoluble fiber passes through our systems largely intact.
  • Soybeans: If you have high cholesterol, eating 25 grams of soy protein per day will help lower cholesterol by 10% to15%.
  • Just add about 2 servings of soyfoods a day.
  • Your Hy-Vee HealthMarkets have an abundance of soy foods.
  • Friendly bacteria
  • Helps regulate digestive system
dark chocolate
Dark Chocolate

Hershey’s Antioxidant Seal on Hershey’s Special Dark and Extra Dark with higher levels of flavanols.

snapple white tea
Snapple White Tea
  • Made from baby white tea leaves.
  • 60 calories and 15 g sugar.
green tea
Green Tea
  • Showing up in cereals, power bars, lotions, capsules and fruit drinks.
  • AOX Seal from Lipton.
  • Tea is a natural source of antioxidants.
  • Green tea consumption has nearly tripled since 1999.
flavored water craze
Flavored Water Craze
  • Coke’s Dansani – lemon and raspberry.
  • PepsiCo’s Aquafina FlavorSplash – raspberry, wild berry and citrus.
  • Nestle’s Pure Life Splash – lemon, orange, strawberry and raspberry.
  • Dole Sparklers.
  • Sparkling Aquafina.
  • Made with Splenda.
trans fat frenzy
Trans-Fat Frenzy
  • Made during partial hydrogenation of vegetable oil.
  • Raises “bad” cholesterol.
  • Required on all labels in 2006.
  • Food suppliers already producing trans-fat-free versions of their original products.
healthy junk food
Healthy Junk Food?
  • Trans-fat-free products
  • 52% of consumers trying to avoid trans fat.
healthy fats
Healthy Fats
  • Hellman’s Canola Real Mayo.
    • Excellent source of Omega 3 with no trans fat.
  • 91% of Americans believe olive oil is the healthiest oil.
  • 69 products with omega-3 claim were introduced in 2005.
fresh cut produce
Fresh Cut Produce
  • Portable salads, fruits and vegetables
    • Sliced apples with caramel and peanut butter
    • Pre-cut pears
    • Pre-cut celery with ranch and dill dips
    • Snap peas and carrots, snow peas, carrot chips
    • Fresh Veggie Pasta Salad Kits.
    • Mini-iceberg lettuce.
    • Ready-to-eat green beans and wax beans.
unique packaging trends
Unique Packaging Trends
  • Easy Squeeze Containers
  • Crystal Light and Kool-Aid Sticks
  • 100 Calorie Packs
  • Smart Pop Popcorn
  • Spray Salad Dressing
  • Crisco with Measuring Lid
portion control
Portion Control
  • 18 New 100-calorie products so far this year.
  • 100 calories Mini Bites (Frito Lay)
  • Hershey Sticks (60 calories)
  • 100 calorie mini cans of soda
  • Nabisco 100-calorie snack packs
  • 100 calorie popcorn bags
  • 100 calories Yoplait yogurt
why 100
Why 100?
  • ‘Unit’ of Food
  • Easy to calculate
  • Reduces guilt over snacking
new soda flavors
New Soda Flavors
  • Coke’s Blak (soft drink + coffee)
  • Coke Zero
  • Coke with Lime
  • Pepsi with Lime
  • Coke’s Vault (soft drink + energy drink)
  • Pepsi One with Splenda
  • Pepsi Edge
healthier versions
Healthier Versions
  • Weight Watchers by Whitman’s line of chocolate
  • Fit “n” Delicious Menu at Pizza Hut
  • Crème Delight Premium Ice Cream
  • Fresco Style at Taco Bell
calcium comeback
Calcium Comeback

For weight loss and strong bones.

20% of RDA calcium.

Used only for milk, cheese and yogurt.

Yogurt sales continue to climb.

milk in schools
68% of students bought vended milk.

“Vending is the best thing to happen to milk since the “Chug.””

Flavors outsold white milk nearly 9 to 1.

Milk in schools

MilkPEP/DMI School Milk Vending Test – Executive Summary (86 machines, nationwide)