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CONSUMER TRENDS

CONSUMER TRENDS. Presented By: Kandice Scrigner Alison Tang. AGENDA. Trend vs. Fad Current Trends - Woman Fever - The Bold and The Beautiful - Materialism What Marketers Can Do Questions?????. TREND vs. FAD. FAD Very short lived Adopted by relatively few people TREND

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CONSUMER TRENDS

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  1. CONSUMER TRENDS Presented By: Kandice Scrigner Alison Tang

  2. AGENDA • Trend vs. Fad • Current Trends - Woman Fever - The Bold and The Beautiful - Materialism • What Marketers Can Do • Questions?????

  3. TREND vs. FAD • FAD • Very short lived • Adopted by relatively few people • TREND • Change in performance which is unlikely due to a random variation • Appearance of a newly presented consumer need, desire, want or value

  4. CURRENT TRENDWOMAN FEVER • The ability to market to women • Women hold 80% of purchasing power • Components - Think Pink - Female Friendly - Playtime

  5. CURRENT TRENDWOMAN FEVER • Think Pink • Companies are repackaging to cater to women • Female Friendly • Difference in male and female needs • Benefits that women would find useful, attractive and helpful

  6. CURRENT TRENDWOMAN FEVER • Playtime • Liquor flavours are created to stimulate the women’s desires • Packaging changed to focus on pretty colors and labels

  7. CURRENT TRENDTHE BOLD AND THE BEAUTIFUL • The mass population loves to look at “the beautiful people” • Purchasing is one step closer to being that celebrity • Components • Vanity • The Skinny Society

  8. CURRENT TRENDTHE BOLD AND THE BEAUTIFUL • Vanity • Love and pure enjoyment of looking at glamorous people • Desire to look, act or buy like all the famous people

  9. CURRENT TRENDTHE BOLD AND THE BEAUTIFUL • The Skinny Society • People want to be skinner and healthier • Consumers seek celebrities as models for their own bodies

  10. CURRENT TRENDMATERIALISM • Focusing solely on possessions and material goods • Having the nicest, newest and flashiest products • Components • Self Gratification • Maturialism • Massclusivity

  11. CURRENT TRENDMATERIALISM • Self Gratification • The act of pleasing or satisfying oneself • The gratifying of one's own impulses, needs, or desires • Maturialism • Mature customers wanting “the best of the best” • The pleasure of consuming

  12. CURRENT TRENDMATERIALISM • Massclusivity • Immense need for respect and privilege • They want exclusivity and status

  13. CONCLUSION • What Marketers Can Do • Observe, understand and adopt new trends • Focus marketing strategies on meeting the currents trends • Capitalize on opportunities • Prepare for threats

  14. QUESTIONS ????

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