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Effective Messaging: Engaging in Their Interests

Learn to craft impactful messages for internal and external audiences. Understand the importance of audience, goal, message, and medium. Discover strategies to educate, establish credibility, and spark action. Explore messaging that resonates with towns' needs, partners/allies, and various demographics. Dive into effective communication styles and mediums to engage students, zoning commissioners, and more. Get insights on messaging techniques and best practices.

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Effective Messaging: Engaging in Their Interests

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  1. Effective Messaging?? What’s In THEIR Interest!! New England Housing Network Dec. 6, 2013 David Fink, Policy Director Partnership for Strong Communities

  2. The Only 4 Questions! • Who’s the audience? • What’s the goal? • What’s the message? • What’s the medium?

  3. The Audience Internal? • Partners • State policymakers External? • Municipalities • Residents • Grass Roots • Students

  4. The Goal To Message or Not To Message? That is the Question!! Messaging: A Means, not an End! • Educate? • Establish credibility? • Spark action?

  5. The Message • NEVER – or RARELY – because it’s “the right thing to do.” • ALWAYS because it’s “in your interest to do it… and here’s why.” Towns:demog/econ needs, grand lists, volunteers Partners/Allies: more labor pool, more riders, less energy use and emission, less congestion, smaller achievement gap

  6. It’s Not What You Say, It’s How You Say It! • Race vs. Income • Occupations & Incomes • Confronting Fears

  7. The Medium • Appealing to Students, Zoning Commissioners • http://www.pschousing.org/news/rent-roulette

  8. The Medium • Establishing Credibility

  9. The Medium • Educating

  10. More Questions? David Fink Policy DirectorPartnership for Strong Communities 227 Lawrence Street Hartford, CT 06106 p. 860.244.0066 | c: 860.202.7418 david@pschousing.org www.pschousing.org

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