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Computer Technology and Business Research & Research Design IBC464. International College http://library.spu.ac.th. Information needs in business. To run a business, useful,timely,accurate,reliable,and valid data are needed.

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computer technology and business research research design ibc464

Computer Technology and Business Research&Research DesignIBC464

International College

http://library.spu.ac.th

information needs in business
Information needs in business
  • To run a business, useful,timely,accurate,reliable,and valid data are needed.
  • When data in the raw form are evaluated, analyzed, and synthesized,useful information becomes available to managers for making good business decisions.
information needs in business1
Information needs in business
  • Almost every organization has to engage in research at some level to stay competitive.
  • Companies gather data both from within and outside the organization.
  • The methods used to gather,analyze,and synthesize information from the externaland internal environments are becoming increasingly sophisticated to the immense scope of computer technology.
what information does business needs
What information does business needs?
  • The difference between data and information.
  • http://tutor2u.net/business/ict/intro_business_information.htm
  • Use of information in business.
    • Planning
    • Recording
    • Controlling
    • Measuring
    • Decision making : three types,
      • Strategic information
      • Tactical information
      • Operational information
  • http://tutor2u.net/business/ict/intro_business_information.htm
sources of data and information
Sources of data and information
  • Internal information
  • External information
  • http://tutor2u.net/business/ict/intro_information_sources.htm
  • Secondary Sources Of Information
  • http://www.fao.org/docrep/W3241E/w3241e03.htm#TopOfPage
  • The information for marketing research tends to come from three main sources:
  • Internal Company Information – e.g. sales, orders, customer profiles, stocks, customer service reports
  • Marketing intelligence –include all the everyday information about developments in the market that helps a business prepare and adjust its marketing plans. It can be obtained from many sources, including suppliers, customers and distributors.
  • Market Research – existing data from internal sources may not provide sufficient detail. Similarly, published reports from market intelligence organisations cannot always be relied upon to provide the up-to-date, relevant information required.
computer technology and business
Computer Technology and Business
  • ICT
  • Information
  • Communication
  • Technology
  • http://tutor2u.net/business/ict/intro_what_is_ict.htm

http://www.bbc.co.uk/schools/gcsebitesize/ict/implications/0moralandsocialissuesrev1.shtml

slide7

Q: A travel agent has recently introduced a computer system into their High Street branches. Describe two reasons why they might have introduced this system. (4 marks)

  • The answer
  • The computers can be connected to the Internet (or they may use leased lines) to access industry databases to find the best deal for the customer. The company can also use the computers to send emails to all its branches. Email arrives quickly and so is much quicker than the postal service.
  • The question is worth 4 marks, and so a full explanation is needed. Each reason is worth 2 points, and needs to cover why the system was introduced, and how the company benefits from it.
information systems in organization
Information Systems in Organization
  • Types of information systems:
  • http://tutor2u.net/business/ict/intro_information_system_types.htm
  • Information Systems: http://www.uh.edu/~mrana/try.htm
research design
Research Design
  • http://www.waier.org.au/forums/2002/siragusa.html

http://www.ccsr.ac.uk/methods/projects/posters/benchmarking.shtml

marketing research
Marketing research
  • Marketing research can be concerned with any of a variety of aspects of the market: the product, sales, buyer behaviour, promotion, distribution, pricing, packaging, etc.
  • Since the researcher cannot investigate everything about a market, he/she must be selective. The question remains as to how the researcher decides where to focus the study, and to what depth each issue should be investigated.
  • The research design is a set of guidelines given to the researcher by the person(s) who have commissioned the research and/or the individual(s) who are to make use of the results in their decision making.
levels of measurement and scaling
Levels Of Measurement And Scaling
  • http://www.fao.org/docrep/W3241E/w3241e04.htm#TopOfPage
slide16
Probability SamplingA probability sampling method is any method of sampling that utilizes some form of random selection

http://www.socialresearchmethods.net/kb/sampprob.php

levels of measurement
Levels of Measurement

http://www.socialresearchmethods.net/kb/design.php

descriptive statistics
Descriptive Statistics
  • Frequency distribution table

formula for the standard deviation:

http://www.socialresearchmethods.net/kb/statdesc.php

Frequency distribution bar chart.

correlation
Correlation
  • The correlation is one of the most common and most useful statistics. A correlation is a single number that describes the degree of relationship between two variables.

http://www.socialresearchmethods.net/kb/statcorr.php