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Doin’ it Digitally or Save Your Scratch by Putting Your Computer to Work

Doin’ it Digitally or Save Your Scratch by Putting Your Computer to Work. Keep It FUN (or at least interesting)!. Keep it Real (Time). Explore all meanings here Keep Information Up-to-date Make sure your tools and techniques are up-to-date Keep it meaningful (real!).

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Doin’ it Digitally or Save Your Scratch by Putting Your Computer to Work

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  1. Doin’ it Digitally • or • Save Your Scratch by Putting Your Computer to Work

  2. Keep It FUN (or at least interesting)!

  3. Keep it Real (Time) • Explore all meanings here • Keep Information Up-to-date • Make sure your tools and techniques are up-to-date • Keep it meaningful (real!)

  4. Air Quality in the 21st Century

  5. It Don’t Matter What You DoIf They Ain’t Payin’ Attention • You can’t Communicate if you don’t have an audience • No Matter where you start, there is room to improve. • Changes can be small and gradual – just stay dynamic

  6. Start Small

  7. Do As Much As You CanIn House • Desktop Publishing Software makes it easy to self-publish. • You can buy templates if necessary, then create your own custom brochures, newsletters, etc.

  8. Paper Costs $$$ • Publishing hard-copy means: • • Lay-out and Design costs • • Printing Costs • • Mailing Costs

  9. Digital Printing Keeps Costs Down • • You still need to design, but e-files should be sleek and simple = low-cost design • • No printing • • No postage

  10. Focus On Your Web

  11. Keys to Effective Website • Keep It Fresh! • update Regularly (weekly at least) • Keep It Focused • Set a Content Plan before going to work • Keep It Simple

  12. Use The Internet! • Internet Publishing provides you better Feedback -- track users as they surf! • Multi-task! • Communications can be targeted to specific audiences • Communications can be multi-directional

  13. Sharing Resources

  14. Other Digital Cost-savers • Email Newsletters • Create Newsletters in HTML format • Email press releases • Purchase media lists and set up mailing list-servers • Buy your field staff digital cameras

  15. Phase Out Paper • It takes time, but you can transition away from paper. • Saves $$ • Saves resources • Saves our air!

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