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Chapter 13. Merchandise Planning. Merchandise Management. Planning Merchandise Assortments. Retail Communication Mix. Merchandise Planning Systems. Buying Merchandise. Pricing. Staple Merchandise Predictable Demand History of Past Sales Relatively Accurate Forecasts.

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chapter 13

Chapter 13

Merchandise Planning

merchandise management
Merchandise Management

PlanningMerchandiseAssortments

RetailCommunicationMix

Merchandise PlanningSystems

BuyingMerchandise

Pricing

types of buying systems
Staple Merchandise

Predictable Demand

History of Past Sales

Relatively Accurate Forecasts

Types of Buying Systems

Fashion Merchandise

Unpredictable Demand

Limited Sales History

Difficult to Forecast Sales

The McGraw-Hill Companies, Inc./Lars A. Niki, photographer

The McGraw-Hill Companies Inc./Ken Cavanagh Photographer

staple merchandise planning
Staple Merchandise Planning
  • Staple merchandise planning systems provide information needed to assist buyers by performing three functions:
  • Monitoring and measuring current sales for items at the SKU level
  • Forecasting future SKU demand with allowances made for seasonal variations and changes in trend
  • Developing ordering decision rules for optimum restocking
staple merchandise planning5
Staple Merchandise Planning

Most merchandise at home improvement centers are staples.

Ryan McVay/Getty Images

factors determining backup stock
Factors Determining Backup Stock
  • Level of backup depends on product availability retailer wishes to provide
  • The greater the fluctuation in demand, the more backup stock is needed
  • The amount of backup stock needed is also affected by the lead time from the vendor
  • Fluctuations in lead time affect the amount of backup stock
  • Vendor’s product availability affects retailers’ backup stock requirements
slide8

600

500

400

300

200

100

0

80 85 90 95 100

Product Availability (Percent)

Relationship between Inventory Investment and Product Availability

slide9

150 -

100 -

50 -

0 -

Order 96

Cycle Stock

Units Available

Buffer Stock

1 2 3 4

Weeks

Cycle and Backup Stock

basic stock list
Basic Stock List
  • Indicates the Desired Inventory Level for Each SKU
    • Amount of Stock Desired

Lost Sale Due to Stockout

Cost of CarryingInventory

order point
Order Point
  • Order point = the point at which inventory available should not go below or else we will run out of stock before the next order arrives.
  • Assume Lead time = 0, Order point = 0
  • Assume Lead time = 3 weeks, review time = 1 week, demand = 100 units per week
  • Order point = demand (lead time + review time) + buffer stock
  • Order point = 100 (3+1) = 400
order point continued
Order Point continued
  • Assume Buffer stock = 50 units, then
  • Order point = 100 (3+1) + 50 = 450
  • We will order something when order point gets below 450 units.
calculating the order point
Calculating the Order Point

Order Point = (Demand/Day) x (Lead Time +Review Time) + Backup Stock

167 units = (7 units x (14 + 7 days) + 20 units

So Buyer Places Order When Inventory in Stock Drops Below 167 units

merchandise planning for fashionable merchandise
Merchandise Planning for Fashionable Merchandise
  • Steps in Developing a Merchandise Budget Plan
  • Set margin and inventory turn goals
  • Seasonal sales forecast for category
  • Breakdown sales forecast by month
  • Plan reductions – markdowns, inventory loss
  • Determine stock needed to support forecasted sales
  • Determine “open to buy” for each money
merchandise budget plan
Plan for the financial aspects of a merchandise category

Specifies how much money can be spent each month to achieve the sales, margin, inventory turnover, and GMROI objectives.

Not a complete buying plan--doesn’t indicate what specific SKUs to buy or in what quantities.

Merchandise Budget Plan

Royalty-Free/CORBIS

monthly sales percent distribution to season line 1
Monthly sales percent Distribution to Season (Line 1)

Sales % Dist. to

1. Month 6 mo. data April May June July Aug Sept 100.00% 21.00% 12.00% 12.00% 19.00% 21.00% 15.00%

monthly sales line 2
Monthly sales (Line 2)
  • Sales % Dist. to
  • Month 6 mo. data April May June July Aug Sept 100.00% 21.00% 12.00% 12.00% 19.00% 21.00% 15.00%
  • Mo. Sales $130,000 $27,300 $15,600 $15,600 $24,700 $27,300 $19,500
monthly reductions percent distribution line 3
Monthly Reductions Percent Distribution (Line 3)

Reduction % Distribution to

3. Month

6 mo. data April May June July Aug Sept

100.00% 40.00% 14.00% 16.00% 12.00% 10.00% 8.00%

shrinkage
Shrinkage

Inventory loss caused by shoplifting, employee theft, merchandise being misplaced or damaged and poor bookkeeping.

Retailers measure shrinkage by taking the difference between

  • The inventory recorded value based on merchandise bought and received
  • The physical inventory actually in stores and distribution centers
monthly reductions
Monthly Reductions

Reduction % Distribution to

3. Month 6 mo. data April May June July Aug Sept

100.00% 40.00% 14.00% 16.00% 12.00% 10.00% 8.00%

4. mo.

reductions $16,500 $6,600 $2,310 $2,640 $1,980 $1,650 $1,320

beginning of month stock to sales ratio line 5
Beginning of Month Stock to sales ratio (Line 5)

5. BOM Stock to Sales Ratio

6 mo. data April May June July Aug Sept

4.0 3.6 4.4 4.4 4.0 3.6 4.0

bom stock line 6
BOM Stock (Line 6)

6. BOM Inventory

6 mo. data April May June July Aug Sept

98280 98280 68460 68640 98800 98280 78000

eom stock line 7
EOM Stock (Line 7)

7. EOM Inventory

6 mo. data April May June July Aug Sept

85600 68640 68460 275080 98280 78000 65600

monthly additions to stock line 8
Monthly Additions to Stock (Line 8)

8. Monthly additions to stock

6 mo. data April May June July Aug Sept

113820 4260 17910 48406 26180 8670 8420

open to buy
Monitors Merchandise Flow

Determines How Much Was Spent and How Much is Left to Spend

Open to Buy

PhotoLink/Getty Images

PhotoLink/Getty Images

allocating merchandise to stores
Allocating Merchandise to Stores
  • Allocating merchandise to stores involves three decisions:
  • how much merchandise to allocate to each store
  • what type of merchandise to allocate
  • when to allocate the merchandise to different stores
analyzing merchandise management performance
Analyzing Merchandise Management Performance
  • Three types of analyses related to the monitoring and adjustment step are:
  • Sell through analysis
  • ABC analysis
  • Multiattribute analysis of vendors
sell through analysis evaluating merchandise plan
Sell Through Analysis Evaluating Merchandise Plan

A sell-through analysis compares actual and planned sales to determine whether more merchandise is needed to satisfy demand or whether price reductions are required.

abc analysis
An ABC analysis identifies the performance of individual SKUs in the assortment plan.

Rank - orders merchandise by some performance measure determine which items:

should never be out of stock.

should be allowed to be out of stock occasionally.

should be deleted from the stock selection.

ABC Analysis
abc analysis rank merchandise by performance measures
ABC Analysis Rank Merchandise By Performance Measures

Contribution Margin

Sales Dollars

Sales in Units

Gross Margin

GMROI

Use more than one criteria

Ryan McVay/Getty Images

multiattribute method for evaluating vendors
Multiattribute Method for Evaluating Vendors

The multiattribute method for evaluating vendors uses a weighted average score for each vendor. The score is based on the importance of various issues and the vendor’s performance on those issues.

C Squared Studios/Getty Images

multiattribute method for evaluating vendors39

Performance Evaluation of Individual

Brands Across Issues

Importance

Evaluation Brand A Brand B Brand C Brand D

Issues of Issues (I) (Pa) (Pb) (Pc) (Pd)

(1) (2) (3) (4) (5) (6)

Vendor reputation 9 5 9 4 8

Service 8 6 6 4 6

Meets delivery dates 6 5 7 4 4

Merchandise quality 5 5 4 6 5

Markup opportunity 5 5 4 4 5

Country of origin 6 5 3 3 8

Product fashionability 7 6 6 3 8

Selling history 3 5 5 5 5

Promotional assistance 4 5 3 4 7

Overall evaluation = 290 298 212 341

Multiattribute Method for Evaluating Vendors
evaluating a vendor a weighted average approach

= Sum of the expression

= Importance weight assigned to the ithdimension

= Performance evaluation forjthbrand alternative on thejth issue

1

= Not important

10

= Very important

Evaluating a Vendor: A Weighted Average Approach
evaluating vendors
Evaluating Vendors
  • A buyer can evaluate vendors by using the following five steps:
  • Develop a list of issues to consider in the evaluation (column 1)
  • Importance weights for each issue in column 1 are determined by the
  • buyer/planner in conjunction with the GMM (column 2)
  • Make judgments about each individual brand’s performance on each issue
  • (the remaining columns)
  • Develop an overall score by multiplying the importance for each issue the
  • performance for each brand or its vendor
retail inventory method rim
Retail Inventory Method (RIM)

Two Objectives:

  • To maintain a perpetual or book inventory of retail dollar amounts.
  • To maintain records that make it possible to determine the cost value of the inventory at any time without taking a physical inventory.
retail inventory method the problem
Retail Inventory Method: The Problem

Retailers generally think of their inventory at retail price levels rather than at cost. When retailers compare their prices to competitors’, they compare their retail prices. The problem is that when retailers design their financial plans, evaluate performance and prepare financial statements, they need to know the cost value of their inventory.

One way to do this is to take physical inventories – time consuming and costly!

Another way is to use the Retail Inventory Method (RIM)

advantages of rim
Advantages of RIM

The retailer doesn't have to “cost” each time.

Follows the accepted accounting practice of valuing assets at cost or market, whichever is lower.

advantages of rim cont d
Advantages of RIM cont’d
  • Amounts and percentages of initial markups, additional markups, markdowns, and shrinkage can be compared with historical records or industry norms.
  • Useful for determining shrinkage.
  • Can be used in an insurance claim case of a loss.
disadvantages of rim
Disadvantages of RIM

System that uses average markup.

Record keeping process involved is burdensome.

steps in rim
Steps in RIM
  • Calculate Total Merchandise Handled at Cost and Retail
  • Calculate Retail Reductions
  • Calculate Cumulative Markup and Cost Multiplier
  • Determine Book Inventory at Cost and Retail
retail inventory method example

Total Goods Handled Cost Retail

Beginning inventory $ 60,000 $ 84,000

Purchases 50,000 70,000

- Return to vendor (11,000) (15,400)

Net Purchases 39,000 54,600

Additional markups 4,000

- Markup cancellations (2,000)

Net markups 2,000

Additional Transport. 1,000

Transfers in 1,428 2,000

- Transfers out (714) (1,000)

Net Transfers 714 (1,000)

Total Goods Handled $100,714 $141,600

Retail Inventory Method Example
retail inventory method example49

Total Goods Handled Cost Retail

Gross Sales $ 82,000

- Consumer Returns & Allowances ( 4,000)

Net Sales $ 78,000

Markdowns 6,000

- Markdown Cancellation (3,000)

Net Markdown 3,000

Employee Discounts 3,000

Discounts to Customers 500

Estimated Shrinkage 1,500

Total Reductions $ 86,000

Retail Inventory Method Example
calculate total goods handled at cost and retail
Calculate Total Goods Handled at Cost and Retail

Record beginning inventory at cost and at retail

Calculate net purchases

Calculate net additional markups

Record transportation expenses

Calculate net transfers

The sum is the total goods handled

(c) Stockbyte/PunchStock

calculate retail reductions
Calculate Retail Reductions

Record net sales

Calculate markdowns

Record discounts to employees and customers

Record estimated shrinkage

The sum is the total reductions

calculate the cumulative markup and cost multiplier
Calculate the Cumulative Markup and Cost Multiplier

Cumulative markup = total retail – total cost

total retail

If the cumulative markup is higher than the planned, then the category is doing better than planned

determine ending book inventory at cost and retail
Determine Ending Book Inventory at Cost and Retail

Ending book = Total goods handled at retail inventory at retail – total reductions

The ending book inventory at cost is determined in the same way that retail has been changed to cost in other situations – multiply the retail times (100% - gross margin percentage)

Ending book = Ending book inventory x cost multiplier