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Data Monetization Mike Turner – Data Monetization coe. European Telco Summit 01/04/2014. Data monetization. Topics for the next 20 minutes. Data Monetisation – What does it mean? Big Data and Data Monetisation What are the Data Monetisation Models Reference Case Studies Future Direction.

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data monetization
Data monetization

Topics for the next 20 minutes

Data Monetisation – What does it mean?

Big Data and Data Monetisation

What are the Data Monetisation Models

Reference Case Studies

Future Direction

data monetization1
Data Monetization

What does it mean?

……”a form of monetization, involves maximizing the revenue potential from available data by institutionalizing the capture, storage, analysis, effective dissemination, and application of that data. Said differently, it is the process by which corporations, large and small, leverage data to increase profit and efficiency, improve customer experience and build customer loyalty”……

data monetization2
Data Monetization

analytics are crucial in monetizing data

Big Data

+

Advanced Analytics

+

Embedded ( real time) decision making

=

MONETIZATION

data monetization3
Data Monetization

What are the ways of Monetizing Consumer data ?

24.5

Consumer related data monetization opportunity

Individual customers

Mobile Advertising

10

Loyalty / Voucher / Coupon

21.6

39

Mobile Payment

Connected car

New Services

Connected home

74.4

Aggregated data

Connected health

Market research (Insight)

15.4

24.5

Figures: Global marketsizeby 2016 in Billion $

data monetization4
Data Monetization

How will Monetization happen ?

Brands

Brand Led Ecosystem

New Hub Ecosystem

  • Organisations work collaboratively with their customer data and get relevant customer data in return through new Ecosystems
  • Travel / Entertainment / Hospitality
  • Small Retailers
  • Small Banks & Insurance
  • CPG single brand
  • Consumer Electronics
  • Small local businesses
  • Brands with own named customer base that are strong enough to lead their own Eco system
  • Strong Lifestyle Brands: Clothing, Cars, Sport teams
  • Big Retail Chains
  • Travel related Ecosystems ( like Airline Alliance)
  • M2M (car, utilities for home, health)
  • CPG Group brands
  • Large Banks, Insurers
  • Spin offs or ‘Green Field’ companies that broker information
  • JVs such as Telco originated starting from messaging
  • Banking originated starting from payment processing
  • Start up originated starting from any mobile oriented opportunity

1 or 2 per Country

1000s per Country

10s per Country

3rd party service providers and contributors (Agencies, Business Services, Bureaus, Solution Services, etc.)

data monetization5
Data Monetization

SAS frameworkandreferenceexamples

Mobile advertising, commerce (location)

Healthcaredata

Consumer related

Selling / bartering

EnergyForecasting

Predictive Asset Maintenance for

manufacturing

Machine

related

Smart Grids,

MechanicalandCivil Engineering,

Personalized, contextual

campaigns, real time

nextbestaction

Customer Relationship

Optimization

Federal Public Service

(FPS) Belgium

Fraud, Risk, Forecastingand

Optimization

Processes

disruptive business models are emerging
Disruptive business models are emerging…
  • A joint venture between the UK’s three largest mobile network operators (MNOs):
    • Everything Everywhere (T-Mobile, Orange)
    • Telefonica UK (O2)
    • Vodafone UK
  • Together represent over 80% of UK mobile customers
  • A user base unmatched by any single handset vendor or technology company.
monitise
Monitise

Banking, Payments and Commerce

  • Instant Mobile Checkout
  • Mobile Marketplace
  • Mobile Marketing
  • Online Checkout
  • Mobile POS
  • Bill Payment
  • Peer to Peer
  • Charity Donation
  • Travel Money
  • International Remittance
  • NFC
  • Credit Card Payment
  • Mobile Phone Top Up
  • Stored Value / Pre Paid Account
  • Mobile Wallet
  • Balance Enquiry
  • Remote Deposit Capture
  • Channel Authentication
  • Personal Finance Management
  • Business Banking
  • Call Agent
  • Account Management
  • Account Transfer
  • Alerts
  • ATM & Branch Locator
buy anything customer experience
Buy Anything Customer Experience

4. Receive push notification of local offer

5. View Offer on Map

1. Activation

2. Set Preferences

3. See Featured Offers

8. Buy in app with Instant Mobile Checkout

9. Redeem in store

6. View Offer Details

7. Get Offer

slide13

CRM: Proof Of Concept

Near Store Dialogue

In-store Dialogue

Geo-fencing

Wi-fi and SMS

App

Wi-fi/App

Overview:

Overview:

Create a virtual geo-fenced boundary around our own stores and trigger push notification/SMS upon entry into the geo-fenced zone using long/lat points

Leverage in-store wi-fi and Asda Application

Platform to enable real time contact with our in-store wi-fi users, via SMS

QR Codes

Augmented Reality

Overview:

Overview:

NFC

Scan Technology

Recognise in-store location and deliver personalised content to customers at specific points of interest using APP technology

Stores TBC

All Stores

January 2014

August 2013

Drive Store Footfall

Store Entry & Exit Comms

Personalised comms by in-store location

Unlock more content in-store

3 Stores

All Stores

August 2013

Onging

slide14

CRM: NEAR STORE COMMUNICATIONS

ASDA Baby Event now on in-store. Pampers from £6

Near Store Dialogue

Last week ASDA had 3456 products cheaper than Tesco. Your local store is just 10 minutes away

ASDA Deisel £1.36 per litre, Petrol £1.24 per litre. Only 5 minutes from you

slide15

CRM: IN-STORE COMMUNICATIONS

ASDA Diesel just £1.36 per litre

Thank you for shopping at ASDA. Don’t forget to check your APG

Store Entrance

Zone D

Zone B

Zone A

Zone C

client business summary
client Business Summary

Continuing growth

Due to decline in cash usage

Competitors growing significantly faster

BUT…

Increase

stakeholder loyalty

Increase usage and revenue

Find new revenue streams

Need to:

Leverage customer

data assets

In order to:

Defend against competition

slide17

Data Universe

100M’s

Accounts

slide18

Targeted Marketing Solutions

Current

Opted-In Customers

Delivered under Channel or Own Brand

slide19

Scott: Let’s watch Scandal!

5

SALE ALERT: 12 pk Soft Drinks @Kroger

6

CONTENT

RECOMMENDATIONS

2

4

ALARMS

SYSTEM

NETWORK

3

Katie: #Talent on The Voice!

Mom: Feed the dog

1

Tom: K

Social Media integrated with Ratings

Personalized User Experience

4

1

Programming / Content Recommendations

Targeted Advertising

5

2

Churn detection: based on viewership patterns

Offer and price optimization

6

3