Blog Monetization: Soup to Nuts

2. Blog Monetization: Soup to Nuts Chloe Spencer, Founder, Neopets Fanatic

5. Build an Asset • SEO + AdSense = money while you sleep! • SEO = your (cheap & sustainable) traffic source • Google AdSense is your income stream • Good news! Google loves blogs • WordPress = search engine friendly Eg. Clean urls

6. STEP 1: Keywords • Use keyword tools like Google Toolbar’s suggestions and WordTracker • To pick your topic • To pick the name of the blog • To identify topics to write about • Each page / post should focus on a unique “keyword theme”

8. #5 for “neopets” #3 for “neopets cheats” #6 for “neo pets” etc.

9. STEP 2: SEO Content • Use your “keyword theme” in your post title, content, and title tag • Use the “SEO Title Tag” WordPress plugin so you can have a longer title tag with extra synonyms, verb tenses, plural / singular • Use “Pages” (not “Posts”) for evergreen content

10. STEP 3: Monetize! • Google AdSense • Up to 3 ad units – “above the fold” – per page • Link unit – blend it in with the navigation • Match your page content’s font size and color • Make the ad unit blend in – no border around it, no background color

11. STEP 4: Hire Some Help • Hire someone to: • Moderate your comments • Write comments • Write posts • Pay by the post, not by the hour

12. Thank You!