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How WE started, how WE made it!. Lisa Christensen, Founder + CEO, Ecovision Asia | Ecozine Nissa Marion, Director + Editor, Ecovision Asia | Ecozine. Agenda. FRIENDS CAN BE BUSINESS PARTNERS. SOCIAL ENTREPRENEURIAL SUCCESS. Agenda. Agenda. AWARENESS. SOLUTIONS
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How WE started, how WE made it! Lisa Christensen, Founder + CEO, Ecovision Asia | Ecozine Nissa Marion, Director + Editor, Ecovision Asia | Ecozine
FRIENDS CAN BE BUSINESS PARTNERS SOCIAL ENTREPRENEURIAL SUCCESS
AWARENESS • SOLUTIONS • Free educational events & seminars • Advocacy • Public opinion survey • Community engagement • Targeted media campaigns • CHALLENGES • Lack of education • Hands-off government • “Pick up after me” society • Consumption • Value chain
FUNDING • CHALLENGES • Project by project • Sporadic revenue • Limited budgets • Small team • SOLUTIONS • Brand equity • 11 year history • Cultivating partnerships • Developing stable revenue streams
TIMING • SOLUTIONS • Understanding the market • First-mover advantage! • Be willing to change/evolve • CHALLENGES • Immature market • First-mover risk • High output, low reward
COMPETITION • CHALLENGES • Green space is growing • More players in the market • Cookie-cutter new entries • SOLUTIONS • Developed reputation • One step ahead • Choosing best opportunities • Do what we do, and do it well
SPECIFIC EXAMPLES CSR: Staff engagement & education Entering the digital business world Social media and online marketing Engaging a board of advisors
A BUSINESS MINDSET • LOVE • Leadership • Integrity • Communication • Compassion • Respect • Awareness • Trust • Authenticity • Empowerment • Commitment • Teamwork
New partners Expansion Regional development “Coming together is a beginning; keeping together is progress; working together is success.” – Henry Ford
THANK YOU! Lisa Christensen | +852 9379 8213 | lisa@ecovisionasia.com Nissa Marion | +852 9501 1005 | nissa@ecovisionasia.com