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HOW TO CREATE AND MARKET YOUR BRAND - PowerPoint PPT Presentation


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HOW TO CREATE AND MARKET YOUR BRAND. NAMING YOUR BRAND. Brand Identification: Communicating to your customer the vision that you have for your product Imagination: How your customer would imagine the use of your product Who is your customer: How they would relate to your product

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Presentation Transcript
slide2
NAMING YOUR BRAND
  • Brand Identification: Communicating to your customer the vision that you have for your product
  • Imagination: How your customer would imagine the use of your product
  • Who is your customer: How they would relate to your product
  • Make your brand name memorable
  • Consideration to the font (typeface) and tag lines
slide3
LOGOS

Communicates your image to the customer

Symbolizes the vision of your product

Relates to your brand name

Projects and inspires emotion (how it makes the customer feel)

slide4
PACKAGING (Labeling - Hangtags - Bellybands - Wraps - Boxes)
  • Tells the story of your product
  • Makes brand promises
  • Stands out among competitors
  • How it will appear in the store
  • Cost considerations  -  Preparation of mock-ups
slide5
PRICING YOUR BRAND

Brand values- Promotional - Full price - Luxury

Competitive considerations

Demographic study

slide6
TRADEMARKS
  • Legal  search
  • Protection
  • Credibility
  • Application Process   -   Name - Slogans – Logo
  • Cost considerations  (legalzoom.com)
slide17

Q&A

Thank you for attending!

Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields.

We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship.

If you are interested in Free Local Mentoring:

1. Go to our site:  www.sbscore.org

2. Click in the green box:  “Request a Meeting”

3. Fill in the information requested, being as possible

4. Click “Submit”

5. You’re done.  You’ve registered to receive mentoring services.If you are interested in discussing becoming a SCORE Counselor, go to:

http://santabarbara.score.org/volunteer