HOW TO CREATE AND MARKET YOUR BRAND. NAMING YOUR BRAND. Brand Identification: Communicating to your customer the vision that you have for your product Imagination: How your customer would imagine the use of your product Who is your customer: How they would relate to your product
Communicates your image to the customer
Symbolizes the vision of your product
Relates to your brand name
Projects and inspires emotion (how it makes the customer feel)
Brand values- Promotional - Full price - Luxury
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Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields.
We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship.
If you are interested in Free Local Mentoring:
1. Go to our site: www.sbscore.org
2. Click in the green box: “Request a Meeting”
3. Fill in the information requested, being as possible
4. Click “Submit”
5. You’re done. You’ve registered to receive mentoring services.If you are interested in discussing becoming a SCORE Counselor, go to: