Older People and Digital Inclusion
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Older People and Digital Inclusion Nancy Johnston Development Manager-Technology & Digital Inclusion Age UK 10 June 2011. Overview. About Age UK Defining digital inclusion The current UK landscape Issues and barriers to engaging effectively What is Age UK doing ? Q&A. Vision :

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Older People and Digital InclusionNancy JohnstonDevelopment Manager-Technology & Digital InclusionAge UK10 June 2011


About Age UK

Defining digital inclusion

The current UK landscape

Issues and barriers to engaging effectively

What is Age UK doing?




A world in which older people flourish


To improve the lives of older people


A charity and a social enterprise driven by the needs and aspirations of people in later life

About Age UK

Age uk group
Age UK Group

Addressing the challenges of growing older

  • Age UK

  • Ltd

  • Agenda for Later Life

  • Financial

  • Health

  • Lifestyle

  • Age UK

  • Retail

  • For Later Life

  • Retail

  • Trading

  • Training

  • Age UK

  • Charity

  • Influencing

  • Services

  • Research into ageing

  • International

Market Failure and customer needs.

Defining digital inclusion
Defining Digital Inclusion

  • Provision of basic ICT skills

  • Making technology and electronic services accessible and usable

  • Giving people broadband and internet access

  • Using technology in communities to tackle area-based deprivation

Defining digital inclusion1
Defining Digital Inclusion

Digital Inclusion is not about the technology, it’s about the socially inclusive benefits it offers to individual, families and the communities in which they live.

Di landscape
DI Landscape

  • 6m of people over the age of 65 have never used the internet

  • 3m older people feel out of touch with the fast pace of modern life

  • 39% of older people aged 65+ are estimated to have a disability. For people aged 75+, it is 46 per cent.

  • 2.5 million pensioners (23 per cent) live below the poverty line

  • Older people are the major users of most adult social care and health services. 75% NHS clients, age 65+

  • 2040: 5 million more 65+

Introducing another world older people and digital inclusion
Introducing another world: Older people and digital inclusion

  • Research into the enablers and barriers to digital inclusion in later life

  • Key Findings:

    • Lack of understanding and confidence

    • Comprehension of how to use the equipment

    • Fear and anxieties - ‘doing something wrong’

    • Internet security

    • Sense of inertia and ageism

Introducing another world older people and digital inclusion1
Introducing another world: Older people and digital inclusion

Key Findings (continued):

  • Personal circumstances – such as ill health and the onset of disability.

  • Poor information provision – not enough known about the availability of local learning

  • Inappropriate provision – what learning there is not tailored to the needs of local older people

  • Accessibility issues – a lack of reliable transport, which is particularly problematic in rural areas

  • Cost of the courses

Introducing another world older people and digital inclusion2
Introducing another World: older people and digital inclusion

Report Recommendations:

– awareness-raising

– training

– subsidies

– ongoing help

Save the date 19 25 september 2011
SAVE THE DATE! 19-25 September 2011

Internet champions of the year
Internet Champions of the Year

Margaret Goodwin, 64

Dave Howe, 70

It volunteering digital champions
IT Volunteering & Digital Champions

  • Targeted campaign to mobilise informal social networks

  • Pledge to ‘Pass IT On’

  • Free training from Age UK

  • 23,000 Digital Champions being recruited

Other age uk initiatives
Other Age UK initiatives

Computer donations

Digital Inclusion Network

Information & Advice Leaflets

Broadband Advice Service

Our reach
Our Reach

More than 250,000 people have been supported with their first steps digital inclusion through Age UK.